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Marketing management
Green marketing
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green promotion
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green marketing mix
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Goh Yen Nee
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Goh, Wan-Har
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Mishra, Suyash
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Salamzadeh, Yashar
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Shaizatulaqma Kamalul Ariffin
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Asia-Pacific journal of business administration
1
International journal of Indian culture and business management : IJICBM
1
International journal of sustainable strategic management
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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The impact of green marketing mix elements on green customer based brand equity in an emerging market
Bang Nguyen Viet
- In:
Asia-Pacific journal of business administration
15
(
2023
)
1
,
pp. 96-116
Persistent link: https://www.econbiz.de/10013537562
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2
Analysing the impact of green marketing mix on consumer purchase intention
Kaur, Ravinder
;
Mishra, Suyash
;
Yadav, Shivani
;
Shaw, Tanya
- In:
International journal of Indian culture and business …
25
(
2022
)
3
,
pp. 403-425
Persistent link: https://www.econbiz.de/10013255922
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3
Green marketing functions : the drivers of brand equity creation in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214
Saved in:
4
How green marketing mix strategies affects the firm's performance : a Malaysian perspective
Goh, Wan-Har
;
Goh Yen Nee
;
Shaizatulaqma Kamalul Ariffin
; …
- In:
International journal of sustainable strategic management
7
(
2019
)
1/2
,
pp. 113-130
Persistent link: https://www.econbiz.de/10012103307
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