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Search: subject:"psychological distance"
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Marketing management
Psychological distance
75
Consumer behaviour
66
Konsumentenverhalten
66
psychological distance
53
Personality psychology
40
Persönlichkeitspsychologie
40
Construal level theory
20
Brand management
16
Markenführung
16
construal level theory
14
Brand image
12
Markenimage
12
Experiment
10
Psychologie
10
Psychology
10
Advertising effects
9
Beziehungsmarketing
9
Relationship marketing
9
Werbewirkung
9
Advertising
8
Brand
8
Markenartikel
8
Werbung
8
Emotion
7
Geographic distance
7
Geographische Entfernung
7
Internet marketing
7
Marketingmanagement
7
Online-Marketing
7
Psychological Distance
7
Social psychology
7
Sozialpsychologie
7
Confidence
6
Dienstleistungsqualität
6
Perception
6
Psychology of advertising
6
Service quality
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Social web
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English
7
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Arenas-Gaitán, Jorge
1
Basil, Debra Z.
1
Davies, Iain
1
Dosquet, Frédéric
1
Durkalo, Olga
1
Gerrath, Maximilian H. E. E.
1
Gordon-Wilson, Sianne
1
Jamshidi, H.
1
Lee, Zoe
1
Li, Huaiyu
1
Lorey, Thierry
1
Moazemi, M.
1
Navarro García, Antonio
1
Olya, Hossein
1
Park, Jae-Jin
1
Park, Young-Gun
1
Petit, Olivia
1
Pring, Cara
1
Rondán-Cataluña, F. Javier
1
Runté, Mary
1
Shah, Zahra
1
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Journal of business research : JBR
2
European journal of marketing
1
International journal of consumer studies
1
International review on public and non-profit marketing
1
Inventi impact: supply chain & logistics
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Journal of international trade & commerce
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ECONIS (ZBW)
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1
Virtual influencers and pro-environmental causes : the roles of message warmth and trust in experts
Gerrath, Maximilian H. E. E.
;
Olya, Hossein
;
Shah, Zahra
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549584
Saved in:
2
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
3
Communicating about sustainability in fashion : a construal level theory approach
Lee, Zoe
;
Gordon-Wilson, Sianne
;
Davies, Iain
;
Pring, Cara
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 313-341
Persistent link: https://www.econbiz.de/10014466304
Saved in:
4
The effect of perceived value of distance selling on
psychological
distance
and customer loyalty
Durkalo, Olga
;
Park, Young-Gun
;
Park, Jae-Jin
- In:
Journal of international trade & commerce
17
(
2021
)
4
,
pp. 55-69
Persistent link: https://www.econbiz.de/10013198874
Saved in:
5
The impact of external environment on export performance
Jamshidi, H.
;
Moazemi, M.
- In:
Inventi impact: supply chain & logistics
(
2017
)
2
,
pp. 59-64
Persistent link: https://www.econbiz.de/10011754166
Saved in:
6
Psychological
distance
and perceived consumer effectiveness in a cause-related marketing context
Wiebe, Jeff
;
Basil, Debra Z.
;
Runté, Mary
- In:
International review on public and non-profit marketing
14
(
2017
)
2
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011916368
Saved in:
7
External environment and the moderating role of export market orientation
Navarro García, Antonio
;
Arenas-Gaitán, Jorge
; …
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 740-745
Persistent link: https://www.econbiz.de/10010363352
Saved in:
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