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~subject:"Marketing theory"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
~type_genre:"Guidebook"
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Marketing theory
Marketingmanagement
Deutschland
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2,816
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2,639
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2,168
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Bruhn, Manfred
48
Meffert, Heribert
34
Sheth, Jagdish N.
29
Tadajewski, Mark
24
Homburg, Christian
21
Esch, Franz-Rudolf
17
Jones, D. G. Brian
17
Kotler, Philip
16
Drees, Norbert
15
Kleinaltenkamp, Michael
15
Malhotra, Naresh K.
15
Kirchgeorg, Manfred
14
Backhaus, Klaus
12
Bauer, Hans H.
12
Freiling, Jörg
12
Pepels, Werner
12
Saren, Michael
12
Ahlert, Dieter
11
Berndt, Ralph
10
Shankar, Venkatesh
10
Diller, Hermann
9
Dixon, Donald F.
9
Maclaran, Pauline
9
Pfeffermann, Nicole
9
Baumgarth, Carsten
8
Cova, Bernard
8
Dholakia, Nikhilesh
8
Green, Paul E.
8
Hanssens, Dominique M.
8
Kollmann, Tobias
8
Schultz, Don E.
8
Shaw, Eric H.
8
Vargo, Stephen L.
8
Wiedmann, Klaus-Peter
8
Wilde, Klaus D.
8
Wind, Yoram
8
Adeola, Ogechi
7
Albers, Sönke
7
Belz, Christian
7
Brownlie, Douglas
7
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American Marketing Association
32
Springer Fachmedien Wiesbaden
12
European Society for Opinion and Marketing Research
9
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
DePaul University / College of Commerce
5
Fördergesellschaft Marketing an der Universität Augsburg
4
Harvard Graduate School of Business Administration
4
Academy of Marketing
3
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
3
Gesellschaft zur Erforschung des Markenwesens
3
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Athens Institute for Education and Research
2
BusinessVillage GmbH
2
European Advertising Academy
2
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
Information Resources Management Association
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Marketing Research Congress <44, 1991, Luxembourg>
2
Tūran Universitetí
2
Universität St. Gallen / Institut für Marketing
2
Universität Wien / Lehrstuhl für Marketing
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Čerkasʹkyj deržavnyj technolohičnyj universytet
2
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
1
Air Transport Research Society
1
Akademische Marketinggesellschaft
1
Akademische Verlagsgemeinschaft München
1
Augsburger Marketingtag <19, 1993, Augsburg>
1
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Berufsverband Deutscher Markt- und Sozialforscher
1
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History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Kellogg on marketing : the marketing faculty of the kellog school of management
22
Legends in marketing
21
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
Major theoretical debates and contemporary issues in marketing theory
19
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
18
SAGE library in marketing
18
The SAGE handbook of marketing theory
18
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
16
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
The Routledge companion to strategic marketing
16
The impact of theory on representations of the consumer and the marketing organisation
16
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Market orientation : transforming food and agribusiness around the customer
15
Erfurter Hefte zum angewandten Marketing
14
The evolution of nonprofit marketing
14
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
13
Neue Herausforderungen an das Dienstleistungsmarketing
13
E-marketing ; Vol. 3
12
Handbook of marketing decision models
12
Journal of business research : JBR
12
Kellogg on marketing
12
Measuring and managing brands
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Critical marketing : defining the field
11
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
11
Expanding disciplinary space : on the potential of critical marketing
11
Journal of marketing management : MM
11
Marketing strategy processes and tools
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
The marketing book
11
Handbook of marketing strategy
10
History of marketing thought ; Volume 3
10
Integrated marketing communication
10
Marketing strategy organization and implementation
10
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ECONIS (ZBW)
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1
The distributed creative brand image : integrating digital influencer collaboration into omnichannel
marketing
communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
2
The usage of digital
marketing
tools in city branding
Vaňová, Anna
;
Rojíková, Darina
;
Vitálišová, Katarína
- In:
Effective digital marketing for improving society …
,
(pp. 263-285)
.
2024
Persistent link: https://www.econbiz.de/10014463508
Saved in:
3
Digital
marketing
and customer experience strategy : leveraging digital channels for
marketing
and customer engagement
Cevher, Muhammed Fatih
- In:
Trends, challenges, and practices in contemporary …
,
(pp. 149-167)
.
2024
Persistent link: https://www.econbiz.de/10014487585
Saved in:
4
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Lim, Yee Wen
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
Saved in:
5
Neuromarketing as a digital
marketing
strategy to unravel the evolution of
marketing
communication
Millagala, Kavindu
;
Gunasinghe, Nandana
- In:
Applying business intelligence and innovation to …
,
(pp. 81-105)
.
2024
Persistent link: https://www.econbiz.de/10014540544
Saved in:
6
Reviews on the internet
marketing
communication of the SPA tourism enterprises in Slovakia
Marčeková, Radka
;
Šebová, L’ubica
;
Malachovský, …
- In:
Online reputation management in destination and …
,
(pp. 175-194)
.
2023
Persistent link: https://www.econbiz.de/10014287195
Saved in:
7
Digital
marketing
for NPOs
Mudzimba, Edward
;
Chokera, Fainos
;
Dube, Mercy
- In:
Effective digital marketing for improving society …
,
(pp. 1-23)
.
2024
Persistent link: https://www.econbiz.de/10014463383
Saved in:
8
Perceived organizational support - effectuating digital
marketing
communication and facilitating Sustainable Development Goals 3, 8 and 16 : an integrative literature review
In:
Effective digital marketing for improving society …
,
(pp. 154-179)
.
2024
Persistent link: https://www.econbiz.de/10014463412
Saved in:
9
Sustainable
marketing
communication via social media : searching for a balance in corporate and consumer dialogue
Murtarelli, Grazia
;
Šimunović, Denis
;
Colleoni, Elanor
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 144-159)
.
2023
Persistent link: https://www.econbiz.de/10014414201
Saved in:
10
The process of selecting influencers for
marketing
purposes in an organisation
Huttula, Tia
;
Karjaluoto, Heikki
- In:
Industry 5.0 : Creative and Innovative Organizations
,
(pp. 27-53)
.
2023
Persistent link: https://www.econbiz.de/10014317822
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