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~subject:"Marketing theory"
~subject:"Sustainable development"
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Marketing theory
Sustainable development
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Social marketing
927
Social Marketing
859
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social marketing
171
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88
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Health marketing quarterly
9
International review on public and non-profit marketing
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of social marketing : JSOCM
6
International journal of nonprofit and voluntary sector marketing
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Nonprofit marketing : sectoral applications
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2
Collective creativity for responsible and sustainable business practice
2
Contemporary issues in social marketing
2
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2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Major theoretical debates and contemporary issues in marketing theory
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Marketing theory
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Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
The Routledge companion to nonprofit marketing
2
(Partei-)Politik im Zeichen des Marketing : [...parteienwissenschaftliches Symposion des Instituts für Deutsches und Europäisches Parteienrecht und Parteienforschung ..., das am 18. und 19. April 2008 in Düsseldorf .. stattfand]
1
AMS review : official publication of the Academy of Marketing Science
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Advertising and violence : concepts and perspectives
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American economic journal : a journal of the American Economic Association
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Arts marketing : an international journal ; AM
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Asia Pacific journal of marketing and logistics
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1
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1
Bridging the gap between advertising academia and practice
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business and sustainability : concepts, strategies and changes
1
Continuing to broaden the marketing concept : making the world a better place
1
Critical marketing : defining the field
1
Ecological economics
1
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ECONIS (ZBW)
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1
Rescuing unwanted household goods : moving towards a circular economy
Chad, Paul
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 279-293
Persistent link: https://www.econbiz.de/10014381385
Saved in:
2
Encouraging sustainable food consumption through nudges : an experiment with menu labels
Buratto, Arianna
;
Lotti, Lorenzo
- In:
Ecological economics
216
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014450057
Saved in:
3
Social media impact of tourism managers : a decision tree approach in happiness, social marketing and sustainability
Galiano-Coronil, Araceli
;
Blanco-Moreno, Sofía
; …
- In:
The journal of management development
42
(
2023
)
6
,
pp. 436-457
Persistent link: https://www.econbiz.de/10014332131
Saved in:
4
The role of social marketing in achieving the planet sustainable development goals (SDGs)
Rodriguez-Sanchez, Carla
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 559-571
Persistent link: https://www.econbiz.de/10014383339
Saved in:
5
The role of social marketing in promoting quality of life through the lens of sustainable consumption
Christie, Lorna
;
Venter de Villiers, Marike
- In:
Journal of social marketing : JSOCM
13
(
2023
)
3
,
pp. 419-433
Persistent link: https://www.econbiz.de/10014311996
Saved in:
6
Addressing food waste with a socio-cultural approach to social marketing
Sutinen, Ulla-Maija
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 256-274
Persistent link: https://www.econbiz.de/10013274479
Saved in:
7
Social innovation for sustainability and social inclusion
Kumar, Dinesh
;
Gupta, Punam
- In:
Asia-Pacific journal of management research and innovation
18
(
2022
)
3/4
,
pp. 169-177
Persistent link: https://www.econbiz.de/10014246923
Saved in:
8
The convergence of sustainability and marketing : transforming marketing to respond to a new world
Bolton, Ruth N.
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
2
,
pp. 107-112
Persistent link: https://www.econbiz.de/10013256363
Saved in:
9
See finish! Scunnered!! : a vernacular critique of hierarchies of knowledge in marketing
Bádéjọ, Folúké A.
;
Gordon, Ross
- In:
Marketing theory
22
(
2022
)
2
,
pp. 229-249
Persistent link: https://www.econbiz.de/10013257607
Saved in:
10
Social marketing framework for anti-littering behavior : an integrated serial mediation model
Kaur, Ranjit
;
Pandher, Jagwinder Singh
- In:
Journal of social marketing : JSOCM
13
(
2023
)
4
,
pp. 528-553
Persistent link: https://www.econbiz.de/10014426710
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