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~subject:"Marketingmanagement"
~subject:"Prognoseverfahren"
~subject:"World"
~type_genre:"Aufsatz im Buch"
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Marketingmanagement
Prognoseverfahren
World
International marketing
779
Internationales Marketing
779
Deutschland
110
Germany
108
Marketing management
105
Globalisierung
99
Globalization
99
Theorie
98
Theory
98
Multinationales Unternehmen
95
Transnational corporation
95
Welt
89
Absatz
87
Sales
83
Brand management
76
Markenführung
76
Consumer behaviour
64
Konsumentenverhalten
64
KMU
63
SME
63
International market entry
53
Internationaler Markteintritt
53
Cultural identity
43
Kulturelle Identität
43
USA
41
United States
41
China
35
Market research
35
Marktforschung
35
Brand image
34
Markenimage
34
Brand
31
Markenartikel
31
Beziehungsmarketing
26
Export
26
Relationship marketing
26
EU countries
25
EU-Staaten
25
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Undetermined
12
Type of publication
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Article
194
Type of publication (narrower categories)
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Aufsatz im Buch
Article in journal
717
Aufsatz in Zeitschrift
717
Book section
194
Graue Literatur
153
Non-commercial literature
153
Collection of articles of several authors
112
Sammelwerk
112
Hochschulschrift
111
Lehrbuch
100
Thesis
92
Working Paper
84
Textbook
82
Arbeitspapier
79
Bibliografie enthalten
60
Bibliography included
60
Aufsatzsammlung
55
Case study
30
Fallstudie
30
Konferenzschrift
28
Reprint
23
Glossar enthalten
21
Glossary included
21
Conference proceedings
16
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12
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12
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12
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12
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11
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11
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11
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11
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9
Collection of articles written by one author
7
Sammlung
7
CD-ROM, DVD
6
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6
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5
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5
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English
149
German
44
French
1
Author
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Douglas, Susan P.
5
Meissner, Hans Günther
5
Craig, C. S.
4
Leonidou, Leonidas C.
3
Amone, William
2
Cavusgil, S. Tamer
2
Coundouriotis, George A.
2
Griffith, David A.
2
Hallén, Lars
2
Jacobs, Laurence W.
2
Jain, Subhash C.
2
Knight, Gary A.
2
Kowalik, Izabela
2
Roth, Martin S.
2
Samli, A. Coskun
2
Schneider, Friedrich
2
Sousa, Carlos M. P.
2
Valla, Jean-Paul
2
Virvilaitė, Regina
2
Wilkinson, Timothy J.
2
Wills, James R.
2
Yip, George S.
2
Zentes, Joachim
2
Šeinauskienė, Beata
2
Ahlert, Dieter
1
Allison, Ron
1
Andersson, Svante
1
Arya, Parmatam Parkash
1
Asmat Nizam Abdul Talib
1
Ataul Karim Patwary
1
Aurifeille, Jacques-Marie
1
Axinn, Catherine Nancy
1
Aykol, Bilge
1
Baecker-Neuchl, Simone
1
Baker, Malcolm
1
Baranowska-Prokop, Ewa
1
Barth, Klaus
1
Bauer, Erich
1
Belk, Russell W.
1
Belletti, Giovanni
1
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Published in...
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International marketing ; Vol. 1
6
International marketing ; Vol. 2
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
Marketing mix decisions : new perspectives and practices
5
The SAGE handbook of international marketing
5
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
Handbook of research in international marketing
4
New world marketing
4
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
3
Cross-cultural and critical perspectives on brands
3
International marketing in the fast changing world
3
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Analyzing the cultural diversity of consumers in the global marketplace
2
Global Management : mit 8 Tabellen
2
Handbook of research on effective marketing in contemporary globalism
2
Handbook of research on international advertising
2
International marketing ; Vol. 3
2
International marketing in rapidly changing environments
2
Internationalisierung von Vertrieb und Handel
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
2
Trade show management : planning, implementing and controlling of trade shows, conventions and events
2
AI-driven marketing research and data analytics
1
ASEAN business, trade and development
1
Advances in services innovations
1
Agricultural trade and economic integration in Europe and in North America : december 7-9, 1992, Frankfurt am Main, Germany
1
Analytical modeling research in fashion business
1
Ausgewählte Fragestellungen im internationalen Marketing
1
Best practices in international marketing
1
Bringing technology to market: trends, cases, solutions
1
Business power : creating new wealth from IP assets
1
Business strategies for economies in transition : book of readings on CEE countries
1
Cases on consumer-centric marketing management
1
Challenges and solutions for international marketing management
1
China-focused cases : selected winners of the CEIBS global case contest
1
Communication industry in Nigeria : the crisis of publications
1
Conjoint measurement : methods and applications
1
Contemporary issues in marketing : principles and practice
1
Corporate links and foreign direct investment in Asia and the Pacific
1
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ECONIS (ZBW)
194
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1
Utilising big data analytics for enhancing retail sales forecasting and supply chain management
Mavutha, Winiswa
;
Buthelezi, Makhosazane
;
Mabotja, …
- In:
AI-driven marketing research and data analytics
,
(pp. 406-429)
.
2024
Persistent link: https://www.econbiz.de/10014559154
Saved in:
2
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
Saved in:
3
How do international performance, marketing capabilities and market turbulence jointly influence a foreign exit decision?
Tan, Qun
;
Sousa, Carlos M. P.
- In:
Research handbook on foreign exit, relocation and …
,
(pp. 136-158)
.
2022
Persistent link: https://www.econbiz.de/10013462381
Saved in:
4
International entrepreneurial marketing drivers in emerging economies : an individual-level analysis
Boudlaie, Hasan
;
Kenarroodi, Mohammad Hosein
;
Shamsi, Sabihe
- In:
International entrepreneurship in emerging markets : …
,
(pp. 29-57)
.
2022
Persistent link: https://www.econbiz.de/10014313525
Saved in:
5
Internal and external drivers of an ethical international marketing strategy : implications on reputational advantage and performance
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Eteokleous, Pantelitsa
- In:
The SAGE handbook of marketing ethics
,
(pp. 20-40)
.
2021
Persistent link: https://www.econbiz.de/10012304696
Saved in:
6
Global brand and global consumers
Mirza Mohammad Didarul Alam
;
Ataul Karim Patwary
- In:
Cross-border e-commerce marketing and management
,
(pp. 148-171)
.
2021
Persistent link: https://www.econbiz.de/10012312386
Saved in:
7
Evolving consumer choices across cultures
Vij, Priya
;
Arya, Parmatam Parkash
- In:
Cross-cultural exposure and connections : intercultural …
,
(pp. 127-149)
.
2021
Persistent link: https://www.econbiz.de/10012270517
Saved in:
8
Proactive and responsive export market orientation behaviours, antecedents, and firm performance : a qualitative study on exporting SMEs
Asmat Nizam Abdul Talib
;
Ili-Salsabila Abd-Razak
- In:
Leveraging consumer behavior and psychology in the …
,
(pp. 191-204)
.
2020
Persistent link: https://www.econbiz.de/10012244191
Saved in:
9
Defining entrepreneurial marketing and instant internationalization
Kowalik, Izabela
- In:
Entrepreneurial marketing and international new …
,
(pp. 8-25)
.
2020
Persistent link: https://www.econbiz.de/10012224534
Saved in:
10
Entrepreneurial marketing components and the concept's role in internationalization of SMEs
Danik, Lidia
- In:
Entrepreneurial marketing and international new …
,
(pp. 26-53)
.
2020
Persistent link: https://www.econbiz.de/10012224537
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