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~subject:"Marketingmanagement"
~subject:"Television programme"
~type:"article"
~type_genre:"Case study"
~type_genre:"Graue Literatur"
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8
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Birnbaum, Daniel
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Engaging consumers through branded entertainment and convergent media
1
Handbook of contemporary marketing in China : theories and practices
1
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1
Harvard-Business-Manager : das Wissen der Besten
1
Implementing new business models in for-profit and non-profit organizations : technologies and applications
1
International journal of sports marketing & sponsorship
1
Journal of communication management : an international journal
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Langfristiger Wandel von Medienstrukturen : Theorie, Methoden, Befunde
1
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
1
The journal of media economics
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ECONIS (ZBW)
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Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
Saved in:
2
Langfristiger publizistischer Wandel als Folge veränderter Programmierung : Erkenntnispotenziale eines prozessorientierten Analysedesigns illustriert am Beispiel der Nachfrageorien...
Schade, Edzard
- In:
Langfristiger Wandel von Medienstrukturen : Theorie, …
,
(pp. 149-175)
.
2013
Persistent link: https://www.econbiz.de/10010426685
Saved in:
3
Modeling multi-criteria promotional strategy based on fuzzy goal programming
Mangaraj, B. K.
- In:
Implementing new business models in for-profit and …
,
(pp. 246-265)
.
2011
Persistent link: https://www.econbiz.de/10009126074
Saved in:
4
Enhancing the
television
-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
Saved in:
5
The digital challenge for public
television
broadcasters
Moszoro, Marian
;
Krzyzanowska, Magdalena
- In:
Proceedings of the 16th Annual Conference on Marketing …
,
(pp. 204-217)
.
2008
Persistent link: https://www.econbiz.de/10003800049
Saved in:
6
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
Saved in:
7
Werbung gegen Pepsi und Coke
Birnbaum, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
4
,
pp. 70-77
Persistent link: https://www.econbiz.de/10010256906
Saved in:
8
Super Bowl: a case study of buzz marketing
Mohr, Iris
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 33-39
Persistent link: https://www.econbiz.de/10003678066
Saved in:
9
Choice versus chance : using brand equity theory to explore TV audience lead-in effects, a case study
McDowell, Walter
;
Sutherland, John
- In:
The journal of media economics
13
(
2000
)
4
,
pp. 233-247
Persistent link: https://www.econbiz.de/10001513103
Saved in:
10
Organic integration : the natural process underlying communication integration
Smith, Brian G.
- In:
Journal of communication management : an international …
16
(
2012
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10009570951
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