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Search: person:"Balmer, John M.T."
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Marketingmanagement
Brand management
52
Markenführung
52
Brand architecture
48
Markenarchitektur
48
Corporate culture
43
Unternehmenskultur
43
Corporate reputation
42
Firmenimage
42
Marketing management
29
Public relations
18
Öffentlichkeitsarbeit
18
Großbritannien
14
United Kingdom
14
Corporate heritage
10
Marketing
10
Monarchie
8
Monarchy
8
China
7
Corporate Social Responsibility
7
Corporate identity
7
Corporate social responsibility
7
Brand
6
Brand image
6
Corporate brand
6
Cultural heritage
6
Kulturgüter
6
Markenartikel
6
Markenimage
6
USA
6
United States
6
Stakeholder
5
Corporate Identity
4
Corporate brand identification
4
Corporate branding
4
Corporate marketing
4
Economics department
4
Markenpolitik
4
Schweden
4
Sweden
4
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9
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Article
22
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Article in journal
22
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22
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3
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3
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3
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English
29
Author
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Balmer, John M. T.
21
Balmer, John M.T.
8
Burghausen, Mario
4
Podnar, Klement
4
Illia, Laura
2
Abratt, Russell
1
Asaad, Yousra
1
Chen, Weifeng
1
Cohen, Geraldine
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
González del Valle Brena, Almudena
1
Greser, Stephen A.
1
Greyser, Stephen A.
1
He, Hong-Wei
1
He, Hong-wei
1
Jenster, Per
1
Kitchen, Philip J.
1
Kleyn, Nicola
1
Melewar, T. C.
1
Mukerjee, Avinandan
1
Olins, Wally
1
Powell, Shaun M.
1
Santos, Fernado Pinto
1
Sharifah Faridah Syed Alwi
1
Stoian, Maria-Cristina
1
Yen, Dorothy A.
1
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European journal of marketing : EJM
5
The journal of brand management : an international journal
5
Corporate communications : an international journal
3
Journal of business research : JBR
3
Journal of business ethics : JOBE
2
Building corporate identity, image and reputation in the digital era
1
European Journal of Marketing
1
Foundations of corporate heritage
1
Journal of general management
1
Journal of marketing management : MM
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Routledge Interpretive Marketing Research
1
Routledge Interpretive Marketing Research Ser.
1
Working paper series / Bradford University School of Management
1
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ECONIS (ZBW)
29
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1
Corporate identity : definition and component
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Balmer, John M.T.
- In:
Building corporate identity, image and reputation in …
,
(pp. 11-74)
.
2022
Persistent link: https://www.econbiz.de/10012609368
Saved in:
2
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
3
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
4
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
5
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
6
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
7
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
8
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
9
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
10
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
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