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Marketingmanagement
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Bodur, Muzaffer
2
Alpay, Güven
1
Büyükbalci, Pinar
1
Cavusgil, S. Tamer
1
Ozsomer, Aysegul
1
Yılmaz, Çengiz
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European journal of marketing : EJM
1
Innovation: organization & management : IOM
1
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ECONIS (ZBW)
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How does innovativeness yield superior firm performance? : the role of marketing effectiveness
Alpay, Güven
;
Bodur, Muzaffer
;
Yılmaz, Çengiz
; …
- In:
Innovation: organization & management : IOM
14
(
2012
)
1
,
pp. 107-128
Persistent link: https://www.econbiz.de/10009563619
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2
Marketing standardisation by multinationals in an emerging market
Ozsomer, Aysegul
- In:
European journal of marketing : EJM
25
(
1991
)
12
,
pp. 50-68
Persistent link: https://www.econbiz.de/10001122806
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