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Marketingmanagement
Consumer behaviour
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Brand management
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Luxury goods
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luxury
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persona
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tobacco warnings
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Dion, Delphine
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Sitz, Lionel
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AMS review : official publication of the Academy of Marketing Science
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Marketing management : a cultural perspective
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ECONIS (ZBW)
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Managing creatively-inspired brands : a commentary and research direction
Dion, Delphine
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 471-473
Persistent link: https://www.econbiz.de/10012819698
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2
Regional affiliations : building a marketing strategy on regional ethnicity
Dion, Delphine
;
Sitz, Lionel
- In:
Marketing management : a cultural perspective
,
(pp. 60-77)
.
2012
Persistent link: https://www.econbiz.de/10009507182
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