//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Kumar, V."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
Beziehungsmarketing
84
Relationship marketing
84
Indien
62
India
61
Consumer behaviour
45
Konsumentenverhalten
45
Kundenwert
41
Marketing management
41
Customer value
38
Theorie
38
Theory
38
USA
24
United States
24
Firm performance
23
Marktforschung
21
Unternehmenserfolg
21
Marketingforschung
17
Market research
16
Brand management
15
Markenführung
15
Marketing
15
Marketing theory
14
Marketingtheorie
14
Messung
14
Performance measurement
14
Performance-Messung
14
Measurement
13
Customer satisfaction
12
Emerging economies
12
Kundenmanagement
12
Kundenzufriedenheit
12
Schwellenländer
12
B-to-B-Marketing
11
Brand image
11
Business-to-business marketing
11
Customer integration
11
Einzelhandel
11
Forecasting model
11
Innovation
11
more ...
less ...
Online availability
All
Undetermined
11
Free
1
Type of publication
All
Article
31
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Aufsatz im Buch
5
Book section
5
Festschrift
5
Aufsatzsammlung
1
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
40
German
1
Author
All
Kumar, V.
38
Petersen, J. Andrew
6
Sheth, Jagdish N.
5
Leone, Robert P.
4
Kumar, Vikas
3
Shah, Denish
3
Venkatesan, Rajkumar
3
Gupta, Shaphali
2
Rajan, Bharath
2
Sharma, Amalesh
2
Sriram, S.
2
Stewart, David W.
2
Arora, Neeraj
1
Bhaskaran, Vikram
1
Chen, Sylia
1
Chintagunta, Pradeep K.
1
Christodoulopoulou, Angeliki
1
Dalla Pozza, Ilaria
1
Dass, Mayukh
1
Dixit, Ashutosh
1
Dreze, Xavier
1
Fan, Jia
1
Ghose, Anindya
1
Greene, Mallik
1
Gulati, Rohit
1
Hess, James D.
1
Iyengar, Raghuram
1
Javalgi, Rajshekar G.
1
Jing, Bing
1
Jones, Eli
1
Joshi, Yogesh V.
1
Kim, Kihyun Hannah
1
Kumar, Binay
1
Kushwaha, Tarun
1
Luo, Anita
1
Lurie, Nicholas H.
1
Mirchandani, Rohan
1
Neslin, Scott
1
Pancras, Joseph
1
Park, Insu
1
more ...
less ...
Published in...
All
Journal of marketing
6
Journal of the Academy of Marketing Science
5
Legends in marketing
5
Review of marketing research
3
Journal of marketing research : JMR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Handbook of marketing and finance
1
Handbook of research on customer engagement
1
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
MIT sloan management review
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing mix decisions : new perspectives and practices
1
The Routledge companion to strategic marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
41
Showing
11
-
20
of
41
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
12
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
13
Looking through the marketing lens : my journey so far ...
Kumar, V.
-
2011
Persistent link: https://www.econbiz.de/10009270384
Saved in:
14
Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
Kumar, V.
;
Dixit, Ashutosh
;
Javalgi, Rajshekar G.
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 24-45
Persistent link: https://www.econbiz.de/10011434877
Saved in:
15
Using Big Data to model time-varying effects for marketing resource (re)allocation
Saboo, Alok R.
;
Kumar, V.
;
Park, Insu
- In:
Management information systems : mis quarterly
40
(
2016
)
4
,
pp. 911-939
Persistent link: https://www.econbiz.de/10011612499
Saved in:
16
Conceptualizing the evolution and future of advertising
Kumar, V.
;
Gupta, Shaphali
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011591599
Saved in:
17
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
18
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
19
The future of customer equity
Kumar, V.
;
Shukla, Gayatri
- In:
Handbook of research on customer equity in marketing
,
(pp. 483-492)
.
2015
Persistent link: https://www.econbiz.de/10010483412
Saved in:
20
Leveraging distribution to maximize firm performance in emerging markets
Kumar, V.
;
Sunder, Sarang
;
Sharma, Amalesh
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 627-643
Persistent link: https://www.econbiz.de/10011422447
Saved in:
First
Prev
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->