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Marketingmanagement
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Greenley, Gordon E.
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Lings, Ian N.
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Journal of service management
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Journal of strategic marketing
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1
Internal market orientation and market-oriented behaviours
Lings, Ian N.
;
Greenley, Gordon E.
- In:
Journal of service management
21
(
2010
)
3
,
pp. 321-343
Persistent link: https://www.econbiz.de/10003993792
Saved in:
2
The impact of internal and external market orientations on firm performances
Lings, Ian N.
;
Greenley, Gordon E.
- In:
Journal of strategic marketing
17
(
2009
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10003827269
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