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Marketingmanagement
Kundenmanagement
11
Relationship marketing
11
Beziehungsmarketing
10
Computer-assisted marketing
5
Consumer behaviour
5
Customer value
5
IT-gestütztes Marketing
5
Konsumentenverhalten
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Kundenorientierung
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Kundenwert
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Betriebliche Wertschöpfung
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Kundenbetreuung
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Value creation
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Beziehungsmanagement
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Datenverarbeitung
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Direktmarketing
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Erfolgsfaktor
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Kundenforschung
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Marketing
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Business-to-Business-Marketing
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Consumers' preferences
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Cost-benefit analysis
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Customer relations.
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Peppers, Don
4
Rogers, Martha
4
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Haufe-Management-Praxis
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
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ECONIS (ZBW)
2
USB Cologne (EcoSocSci)
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1
Return on Customer : how marketing actually creates value
Peppers, Don
;
Rogers, Martha
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
28
(
2011
)
3
,
pp. 14-19
Persistent link: https://www.econbiz.de/10009153353
Saved in:
2
The one to one future : building relationships one customer at a time
Peppers, Don
;
Rogers, Martha
-
1997
-
1. paperback ed.
Persistent link: https://www.econbiz.de/10004602888
Saved in:
3
Die 1:1-Zukunft : Strategien für ein individuelles Kundenmarketing
Peppers, Don
;
Rogers, Martha
-
1994
Persistent link: https://www.econbiz.de/10000413342
Saved in:
4
Die 1:1-Zukunft : Strategien für ein individuelles Kundenmarketing
Peppers, Don
;
Rogers, Martha
-
1994
Persistent link: https://www.econbiz.de/10004182877
Saved in:
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