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Marketingmanagement
Entrepreneurship
7
Entrepreneurship approach
7
Business start-up
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Unternehmensgründung
6
International marketing
5
Internationales Marketing
5
KMU
5
SME
5
Globalisierung
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Globalization
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Multinationales Unternehmen
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Transnational corporation
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International market entry
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Internationaler Markteintritt
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Marketing management
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Customer integration
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Decision
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Entrepreneurs
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Entscheidung
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International entrepreneurial marketing
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International entrepreneurship
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Kundenintegration
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Unternehmer
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Welt
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World
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effectuation
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international marketing
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Asien
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Yang, Man
3
Gabrielsson, Peter
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International journal of export marketing
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ECONIS (ZBW)
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1
Entrepreneurial marketing of international new ventures : a decision-making perspective and propositions
Yang, Man
- In:
International journal of export marketing
2
(
2018
)
3
,
pp. 231-248
Persistent link: https://www.econbiz.de/10012041631
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2
International entrepreneurial marketing strategies of MNCs : bricolage as practiced by marketing managers
Yang, Man
- In:
International business review : the official journal of …
27
(
2018
)
5
,
pp. 1045-1056
Persistent link: https://www.econbiz.de/10011931205
Saved in:
3
Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective
Yang, Man
;
Gabrielsson, Peter
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 147-160
Persistent link: https://www.econbiz.de/10011738515
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