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Marketingmanagement
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mindsets
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Strandvik, Tore
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European management journal
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ECONIS (ZBW)
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1
To be or not to be corporate heritage oriented? : a study of managers' corporate heritage
mindsets
Rindell, Anne
;
Strandvik, Tore
- In:
European management journal
41
(
2023
)
2
,
pp. 282-291
Persistent link: https://www.econbiz.de/10014289449
Saved in:
2
Consumer
mindsets
matter : benefit framing and firm-cause fit in the persuasiveness of cause-related marketing campaigns
Yucel-Aybat, Ozge
;
Hsieh, Meng-Hua
- In:
Journal of business research : JBR
129
(
2021
),
pp. 418-427
Persistent link: https://www.econbiz.de/10012509631
Saved in:
3
Reflections on customers' primary role in markets
Heinonen, Kristina
;
Strandvik, Tore
- In:
European management journal
36
(
2018
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011817035
Saved in:
4
Corporate sustainable development and marketing communications on social media : Fortune 500 enterprises
Lee, Ya-Ching
- In:
Business strategy and the environment
26
(
2017
)
5
,
pp. 569-583
Persistent link: https://www.econbiz.de/10011699077
Saved in:
5
Exploring the impact of silos in achieving brand orientation
Gyrd-Jones, Richard I.
;
Helm, Clive
;
Munk, Jonas
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1056-1078
Persistent link: https://www.econbiz.de/10010194410
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