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~subject:"Marketingtheorie"
~subject:"Pricing strategy"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
~type_genre:"Handbuch"
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Search: subject:"B-to-B-Marketing"
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Marketingtheorie
Pricing strategy
B-to-B-Marketing
2,006
Business-to-business marketing
2,006
Lieferantenmanagement
1,131
Supplier relationship management
1,131
Relationship marketing
591
Beziehungsmarketing
586
Marketingmanagement
279
Marketing management
276
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231
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216
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211
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163
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162
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162
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144
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138
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138
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137
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128
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114
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114
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102
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101
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101
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106
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40
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33
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26
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Hinterhuber, Andreas
10
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4
LaPlaca, Peter J.
4
Lindgreen, Adam
4
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4
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3
Kleinaltenkamp, Michael
3
Lilien, Gary L.
3
Snelgrove, Todd C.
3
Ulaga, Wolfgang
3
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2
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2
Brennan, Ross
2
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2
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2
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2
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2
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1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of business-to-business marketing
10
The journal of business & industrial marketing
8
Journal of business research : JBR
4
Journal of revenue and pricing management
4
Manufacturing & service operations management : M & SOM
3
Information systems research : ISR
2
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Journal of marketing
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Journal of the Academy of Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing theory
2
Asia Pacific journal of marketing and logistics
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Asian journal of management cases : AJMC
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Computers & operations research : and their applications to problems of world concern ; an international journal
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Enterprise & society : the international journal of business history
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of bank marketing
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of procurement management
1
International journal of services and operations management
1
Journal of business market management : JBM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service research
1
Management decision : MD
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing science
1
Research handbooks in business and management series
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
120
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120
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1
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
2
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
3
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
4
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
5
Automating the B2B salesperson pricing decisions : a human-machine hybrid approach
Karlinsky-Shichor, Yael
;
Netzer, Oded
- In:
Marketing science
43
(
2024
)
1
,
pp. 138-157
Persistent link: https://www.econbiz.de/10014470128
Saved in:
6
The pseudoscientist "priest" : religiously selling nanotechnology
Dean, Andrew Kristoffer
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1550-1572
Persistent link: https://www.econbiz.de/10012802290
Saved in:
7
Value first, then price : the new paradigm of B2B buying and selling
Hinterhuber, Andreas
;
Snelgrove, Todd C.
;
Stensson, Bo-Inge
- In:
Journal of revenue and pricing management
20
(
2021
)
4
,
pp. 403-409
Persistent link: https://www.econbiz.de/10012601012
Saved in:
8
Masterful scholarly competences and the development of impactful B2B marketing theory : contributions of Dr. Shelby D. Hunt
Deitz, George D.
;
Hansen, John D.
;
Fox, Joseph D.
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 368-377
Persistent link: https://www.econbiz.de/10014455118
Saved in:
9
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
10
A numerical optimization approach for pricing components in customer defined bundles in a B2B market
Raj, Ritwik
;
Karwan, Mark H.
;
Murray, Chase
;
Sun, Lei
- In:
Computers & operations research : and their …
155
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014339014
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