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~subject:"Marketingtheorie"
~subject:"Relationship marketing"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
~type_genre:"Textbook"
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Marketingtheorie
Relationship marketing
Marketing
2,182
Marketingmanagement
1,320
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1,249
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666
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665
Deutschland
628
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614
Marketing theory
244
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239
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220
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213
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178
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177
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173
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169
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142
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119
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116
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116
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110
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103
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94
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94
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94
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91
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91
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90
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86
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83
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83
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79
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86
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84
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83
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71
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71
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61
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59
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55
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54
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54
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42
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42
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37
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22
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16
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16
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14
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Kotler, Philip
23
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19
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13
Keller, Kevin Lane
11
Bruhn, Manfred
9
Perreault, William D.
9
Armstrong, Gary
8
McCarthy, Edmund Jerome
8
Sheth, Jagdish N.
8
Krohmer, Harley
7
Marshall, Greg W.
7
Kleinaltenkamp, Michael
6
Mullins, John W.
6
Opresnik, Marc Oliver
6
Solomon, Michael R.
6
Stuart, Elnora W.
6
Walker, Orville C.
6
Cannon, Joseph P.
5
Hippner, Hajo
5
Hollensen, Svend
5
Kuß, Alfred
5
Wilde, Klaus D.
5
Baines, Paul
4
Fill, Chris
4
Hair, Joseph F.
4
Lamb, Charles W.
4
Maclaran, Pauline
4
McDaniel, Carl D.
4
Olbrich, Rainer
4
Pilarczyk, Bogna
4
Winer, Russell S.
4
Winkelmann, Peter
4
Ahearne, Michael
3
Bitner, Mary Jo
3
Blythe, Jim
3
Deseniss, Alexander
3
Gremler, Dwayne D.
3
Herrmann, Andreas
3
Kilian, Thomas
3
Manning, Gerald L.
3
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American Marketing Association
15
Duncker & Humblot
4
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Harvard Graduate School of Business Administration
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Springer Fachmedien Wiesbaden
2
Springer Gabler <Firma>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Deutsch-Französische Unternehmertage <1, 1996, Rudolstadt>
1
Deutsche Verkehrswissenschaftliche Gesellschaft
1
Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
1
European Advertising Academy
1
European Marketing Academy
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
ICORIA <10, 2011, Berlin>
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
Institute for the Study of Business Markets
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Johann Heinrich von Thünen-Institut
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Marketing Science Institute <Cambridge, Mass.>
1
Münchener Marketing-Symposium <21, 1995>
1
Münchener Marketing-Symposium <23, 1997, München>
1
Münchener Marketing-Symposium <27, 2001, München>
1
Pearson Deutschland GmbH
1
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Lehrbuch
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Legends in marketing
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Proceedings series / American Marketing Association
5
Always learning
4
Journal of marketing management : MM
4
McGraw-Hill/Irwin series in marketing
4
Premier reference source
4
Edward Elgar E-Book Archive
3
Elgar original reference
3
Kohlhammer Edition Marketing
3
Marketing intelligence & planning
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
Springer-Lehrbuch
3
The journal of business & industrial marketing
3
Zeszyty naukowe
3
AMA educators' proceedings
2
Always Learning
2
Berichte aus der Betriebswirtschaft
2
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
2
Grundwissen der Ökonomik : Betriebswirtschaftslehre
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International series in operations research & management science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Marketing-Wissen
2
Pearson one series
2
SAGE library in marketing
2
UTB / Wirtschaftswissenschaften
2
UTB für Wissenschaft / Uni-Taschenbücher
2
Wissenschaft & Praxis
2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
wi - Wirtschaft
2
A Marsh marketing text
1
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in advertising research
1
Advances in business marketing and purchasing
1
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
1
Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
1
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
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Source
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ECONIS (ZBW)
394
Showing
381
-
390
of
394
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381
Der Markt-Platz : Grundlagen der Absatzwirtschaft
Ziegelmeier, Otto W.
-
1995
Persistent link: https://www.econbiz.de/10000548012
Saved in:
382
Marketing
Pepels, Werner
-
1994
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000375178
Saved in:
383
Strategic marketing management : readings
Dolan, Robert J.
(
ed.
)
-
1991
Persistent link: https://www.econbiz.de/10000848495
Saved in:
384
Enhancing knowledge development in marketing
Parasuraman, A.
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10000837433
Saved in:
385
Marketing: Polish - Danish perspectives
Banasiak, Andrzej
(
revision
)
-
1990
-
Wyd. 1
Persistent link: https://www.econbiz.de/10001383426
Saved in:
386
Marketing : Facetten einer interdisziplinären Marketingtheorie ; Hans Günther Meissner zum sechzigsten Geburtstag
Simmet-Blomberg, Heike
(
contributor
); …
-
1990
Persistent link: https://www.econbiz.de/10014459162
Saved in:
387
Principles of modern marketing
Husted, Stewart W.
;
Varble, Dale L.
;
Lowry, James R.
-
1989
Persistent link: https://www.econbiz.de/10000758749
Saved in:
388
Enhancing knowledge development in marketing
Bloom, Paul N.
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10000810623
Saved in:
389
Contemporary views on marketing practice
Frazier, Gary L.
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000741871
Saved in:
390
Marketing 2000 : Perspektiven zwischen Theorie und Praxis
Schwarz, Christian
(
ed.
);
Sturm, Frank
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10014002628
Saved in:
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