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~subject:"Marketingtheorie"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Glossary included"
~type_genre:"Reprint"
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Marketingtheorie
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History of marketing thought ; Volume 1
25
History of marketing thought ; Volume 2
23
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8
The evolution of nonprofit marketing
3
Qualitative marketing research : approaches, techniques and analysis
2
The nature and scope of marketing research
2
Change management ; Vol. 3
1
Critical marketing : issues in contemporary marketing
1
Dogmengeschichte und Methodologie der Wirtschaftswissenschaften
1
International marketing ; Vol. 1
1
Macromarketing - a global focus ; Vol. 1
1
Nonprofit marketing : sectoral applications
1
The development of marketing theory and its philosophical underpinnings
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
73
USB Cologne (EcoSocSci)
1
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Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
2
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
Saved in:
3
The uses of marketing theory : constructs, research propositions, and managerial implications
Cornelissen, Joep D.
;
Lock, Andrew
-
2009
Persistent link: https://www.econbiz.de/10003793810
Saved in:
4
Marketing myopia
Levitt, Theodore
-
2009
Persistent link: https://www.econbiz.de/10003856198
Saved in:
5
A prospectus for theory construction in marketing
Bagozzi, Richard P.
-
2009
Persistent link: https://www.econbiz.de/10003794755
Saved in:
6
Objectivity in marketing theory and research
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003794756
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7
Marketing systems : a core macromarketing concept
Layton, Roger A.
-
2009
Persistent link: https://www.econbiz.de/10003876051
Saved in:
8
Some late nineteenth-century antecedents of marketing theory
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643709
Saved in:
9
Marketing as production : the developments of a concept
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643713
Saved in:
10
Appraisal of contributions to marketing thought by late nineteenth century liberal economists
Coolsen, F. G.
-
2008
Persistent link: https://www.econbiz.de/10003643732
Saved in:
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