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~subject:"Marketingtheorie"
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Search: subject:"value cocreation"
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Marketingtheorie
Value creation
698
Betriebliche Wertschöpfung
697
Kundenintegration
587
Customer integration
586
Value co-creation
508
Relationship marketing
285
Beziehungsmarketing
281
value co-creation
270
Customer value
229
Kundenwert
227
Service-dominant logic
186
Service-Dominant Logic
171
Consumer behaviour
157
Konsumentenverhalten
154
Service quality
120
Dienstleistungsqualität
117
Social Web
110
Social web
110
Lieferantenmanagement
105
Supplier relationship management
105
Innovation
100
Innovationsmanagement
80
Innovation management
79
Business network
78
Unternehmensnetzwerk
78
Customer satisfaction
73
Brand management
71
Markenführung
71
Kundenzufriedenheit
70
Marketing theory
61
Services
61
Dienstleistung
58
Business-to-business marketing
49
B-to-B-Marketing
48
Stakeholder
46
service-dominant logic
43
Marketing management
42
Marketingmanagement
42
Internet marketing
41
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41
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8
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59
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3
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3
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2
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2
Graue Literatur
2
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2
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English
61
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Akaka, Melissa Archpru
2
Albinsson, Pia A.
2
Andreu, Luisa
2
Dahl, Andrew J.
2
Lusch, Robert F.
2
Osei-Frimpong, Kofi
2
Owusu-Frimpong, Nana
2
Peltier, James
2
Shamim, Amjad
2
Vargo, Stephen L.
2
Agarwal, James
1
Ahonen, Toni
1
Aier, Stephan
1
Alexander Joseph Ibnu Wibowo
1
Alexander, Matthew
1
Alnakhli, Hayam
1
Amelia, Novi
1
Andersen, Troels Behrenthz
1
Andersen, Troels Christian
1
Athanasula-Reppa, Anastasia
1
Baek, Wooyeul
1
Bahn, Kenneth D.
1
Bai, Billy
1
Baker, Bradley J.
1
Ballantyne, David
1
Barrutia, José M.
1
Baumann, Jasmin
1
Behnam, Mohsen
1
Benson, Michael Christopher
1
Birgelen, Marcel van
1
Blach, Henrik
1
Blaschke, Michael
1
Bloemer, Johanna M.
1
Bove, Liliana L.
1
Busser, James A.
1
Byon, Kevin K.
1
Böhm, Markus
1
Calero, Remedios
1
Caniëls, Marjolein
1
Cervera, Amparo
1
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Panepistēmio Kypru / Department of Economics
1
Universität Leipzig
1
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Marketing theory
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
3
The service industries journal
3
AMS review : official publication of the Academy of Marketing Science
2
Journal of business market management : JBM
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of service theory and practice : JSTP
2
Service business
2
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Developing digital marketing : relationship perspectives
1
Electronic commerce research
1
Electronic markets : the international journal on networked business
1
European Sport management quarterly : ESMQ
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
International journal of entrepreneurship and innovation management
1
International journal of hospitality management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of services and operations management
1
International journal of technology management : IJTM
1
International review on public and non-profit marketing
1
Journal of business ethics : JBE
1
Journal of business logistics
1
Journal of business-to-business marketing
1
Journal of international marketing
1
Journal of macromarketing
1
Journal of management analytics
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of nonprofit & public sector marketing
1
Journal of retailing
1
Journal of service management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of the Academy of Marketing Science
1
Management information systems : mis quarterly
1
Managing service quality : MSQ ; an international journal
1
Nankai business review international
1
Sport, Business and Management : an international journal ; SBM
1
Technological forecasting & social change : an international journal
1
The TQM journal : the international review of organizational improvement
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ECONIS (ZBW)
61
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1
Value co-destruction : problems and solutions
Alexander, Matthew
;
Vallström, Niklas
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
3/4
,
pp. 200-210
Persistent link: https://www.econbiz.de/10014512664
Saved in:
2
Towards becoming a service-dominant enterprise : an actor engagement perspective
Chou, Hsin-Hui
;
Huang, Chao-Chin
;
Tu, Pei-Yun
- In:
Service business
17
(
2023
)
2
,
pp. 607-632
Persistent link: https://www.econbiz.de/10014333845
Saved in:
3
Reviving tradition-bound products : a case of
value
co-creation
using rhetorical history
Ishizuka, Chikako
;
Kuo-Che, Tseng
;
Kishi, Yasuyuki
- In:
Service business
16
(
2022
)
4
,
pp. 1015-1033
Persistent link: https://www.econbiz.de/10013459519
Saved in:
4
Service-dominant logic : reframing category captainship and retailer category management
Benson, Michael Christopher
;
Glanfield, Keith
;
Hirst, Craig
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014484233
Saved in:
5
Service-dominant logic and sustainable development
Hogg, Johannes
-
2021
Persistent link: https://www.econbiz.de/10012613551
Saved in:
6
The role of ethical perceptions in consumers' participation and
value
co-creation
on sharing economy platforms
Nadeem, Waqar
;
Juntunen, Mari
;
Hajli, Nick
;
Tajvidi, Mina
- In:
Journal of business ethics : JBE
169
(
2021
)
3
,
pp. 421-441
Persistent link: https://www.econbiz.de/10012488351
Saved in:
7
A resource-based perspective on customer engagement behaviors : a typology, conceptual framework, and research avenues
Zeng, Xianfang
;
Agarwal, James
;
Mourali, Mehdi
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
3/4
,
pp. 297-319
Persistent link: https://www.econbiz.de/10014512693
Saved in:
8
Interactive mechanisms to improve service innovation among sports clubs : a consumer perspective
Behnam, Mohsen
;
Sato, Mikihiro
;
Baker, Bradley J.
; …
- In:
Journal of sport management : the official journal of …
38
(
2024
)
1
,
pp. 26-39
Persistent link: https://www.econbiz.de/10014634935
Saved in:
9
Investigating manufacturing companies
value
co-creation
approaches during servitisation
Goduscheit, René Chester
;
Andersen, Troels Christian
; …
- In:
International journal of technology management : IJTM
93
(
2023
)
3/4
,
pp. 241-267
Persistent link: https://www.econbiz.de/10014428142
Saved in:
10
Institutions and technology in the
value
co-creation
process of restaurant consumers : a service-dominant logic perspective
Scarlett, Gabriella
;
Reksoprawiro, Ricky
;
Amelia, Novi
; …
- In:
The TQM journal : the international review of …
34
(
2022
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10013338036
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