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~subject:"Marketingtheorie"
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Search: subject:"value-in-use"
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Marketingtheorie
Value-in-use
34
Betriebliche Wertschöpfung
32
Value creation
32
Beziehungsmarketing
28
Customer value
28
Relationship marketing
28
Kundenwert
27
value-in-use
21
Service-dominant logic
20
Service-Dominant Logic
19
Consumer behaviour
18
Konsumentenverhalten
18
Value in use
17
Customer integration
15
Kundenintegration
15
Lieferantenmanagement
15
Supplier relationship management
15
Dienstleistungsqualität
12
Service quality
12
value in use
12
Customer satisfaction
10
Kundenzufriedenheit
9
Marketing theory
8
Bundling strategy
7
Leistungsbündel
7
Value co-creation
7
value co-creation
7
B-to-B-Marketing
6
Brand management
6
Business-to-business marketing
6
Markenführung
6
Servitization
6
service-dominant logic
6
Brand image
5
Innovation
5
Markenimage
5
Value in Use
5
Customer success management
4
Dienstleistungssektor
4
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Undetermined
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Article
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English
8
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Ballantyne, David
1
Eggert, Andreas
1
English, Rosa
1
Front, Xavier
1
Frow, Pennie
1
Gkritzali, Alkmini
1
Gligor, David M.
1
Lusch, Robert F.
1
Mai, Enping
1
Maloni, Michael J.
1
Nilsson, Elin
1
Payne, Adrian
1
Pfisterer, Lucas
1
Ranjan, Kumar Rakesh
1
Read, Stuart
1
Roth, Stefan
1
Taylor, Erik C.
1
Tian, Wen
1
Tran, Trang P.
1
Ulaga, Wolfgang
1
Vargo, Stephen L.
1
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Marketing theory
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business logistics
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
The journal of services marketing
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
8
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8
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1
More is not always better : the impact of value co-creation fit on B2B and B2C customer satisfaction
Gligor, David M.
;
Maloni, Michael J.
- In:
Journal of business logistics
43
(
2022
)
2
,
pp. 209-237
Persistent link: https://www.econbiz.de/10013347430
Saved in:
2
Value co-creation in sustainable tourism : a service-dominant logic approach
Front, Xavier
;
English, Rosa
;
Gkritzali, Alkmini
;
Tian, Wen
- In:
Tourism management : research, policies, practice
82
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012414310
Saved in:
3
Enhancing brand equity of branded mobile apps via motivations : a service-dominant logic perspective
Tran, Trang P.
;
Mai, Enping
;
Taylor, Erik C.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 239-251
Persistent link: https://www.econbiz.de/10012494089
Saved in:
4
Value co-creation : concept and measurement
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
Saved in:
5
Customer usage processes : a conceptualization and differentiation
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing theory
15
(
2015
)
3
,
pp. 401-422
Persistent link: https://www.econbiz.de/10011492816
Saved in:
6
Reexamining the place of servicescape in marketing : a service-dominant logic perspective
Nilsson, Elin
;
Ballantyne, David
- In:
The journal of services marketing
28
(
2014
)
5
,
pp. 374-379
Persistent link: https://www.econbiz.de/10010419908
Saved in:
7
Conceptualizing and communicating value in business markets : from value in exchange to
value
in
use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
8
Inversions of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Marketing theory
14
(
2014
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10010461928
Saved in:
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