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Search: subject:"Customer-base analysis"
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Markov chain
Consumer behaviour
11
Konsumentenverhalten
11
customer base analysis
11
Beziehungsmarketing
10
Relationship marketing
10
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9
Theory
9
Customer base analysis
7
Customer value
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customer lifetime value
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customer-base analysis
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Customer-base analysis
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forecasting
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Journal of business economics : JBE
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ECONIS (ZBW)
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Worth the effort? : comparison of different MCMC algorithms for estimating the Pareto/NBD model
Simon, Lydia
;
Adler, Jost
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 707-733
Persistent link: https://www.econbiz.de/10013438856
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2
A cross-cohort changepoint model for
customer-base
analysis
Gopalakrishnan, Arun
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011672435
Saved in:
3
Some customers would rather leave without saying goodbye
Ascarza, Eva
;
Netzer, Oded
;
Hardie, Bruce G. S.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10011818453
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