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~subject:"Marktforschung"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles written by one author"
~type_genre:"Glossar enthalten"
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Marktforschung
USA
International marketing
830
Internationales Marketing
830
Multinationales Unternehmen
114
Transnational corporation
114
Marketing management
108
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108
Globalisierung
103
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103
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81
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Czinkota, Michael R.
6
Ronkainen, Ilkka A.
5
Ball, Donald A.
4
Geringer, John Michael
4
McCarthy, Edmund Jerome
4
Minor, Michael
4
Moffett, Michael H.
4
Perreault, William D.
4
Cannon, Joseph P.
3
McCulloch, Wendell H.
3
Boone, Louis E.
2
Casarin, Francesco
2
Cavusgil, S. Tamer
2
Daniels, John Day
2
Diehl, Sandra
2
Frantz, Paul L.
2
Ganassali, Stéphane
2
Griffith, David A.
2
Jain, Subhash C.
2
Kumar, V.
2
Kurtz, David L.
2
Malhotra, Naresh K.
2
McNett, Jeanne M.
2
Moscarola, Jean
2
Mueller, Barbara
2
Radebaugh, Lee H.
2
Solberg, Carl Arthur
2
Sullivan, Daniel P.
2
Terlutter, Ralf
2
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1
Agarwal, James
1
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1
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1
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1
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1
Bao, Yeqing
1
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1
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1
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Handbook of research in international marketing
4
Consumption culture in Europe : insight into the beverage industry
3
Handbook on cross-cultural marketing
3
International marketing ; Vol. 2
3
Beyond Hofstede : culture frameworks for global marketing and management
2
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
2
International advertising and communication : current insights and empirical findings
2
International marketing ; Vol. V
2
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Agricultural trade and economic integration in Europe and in North America : december 7-9, 1992, Frankfurt am Main, Germany
1
Bringing technology to market: trends, cases, solutions
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Contemporary research in e-marketing ; 1
1
Entrepreneurship in international marketing
1
Europe's challenges : economic efficiency and social solidarity
1
European business in the global network
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Fragile interdependence : econom. issues in US - Japanese trade and investment ; [papers presented at a conference hosted by the Center for Japan US Business and Econom. Studies at the Graduate School of Business Administration of New York Univ., Nov. 1 - 2, 1984]
1
Fundamentals of marketing research ; Vol. 6
1
Global intermediation and logistics service providers
1
Handbook of research on international advertising
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
Innovation and international business ; 2
1
International business strategy : theory and practice
1
International marketing ; Vol. I
1
International marketing ; Vol. II
1
International marketing in rapidly changing environments
1
International marketing in the fast changing world
1
Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
1
Interpretive consumer research : paradigms, methodologies & applications
1
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
1
Marketing and multicultural diversity
1
Marketing management : a cultural perspective
1
Marketing through minefields
1
Michael Porter ; Vol. 4
1
Multicultural perspectives in customer behaviour
1
New world marketing
1
Organisation und praktische Anwendung
1
The Harcourt College Publishers series in management
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ECONIS (ZBW)
79
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1
Variation and continuity of brand personality in Japan
Jitosho, Risa
;
Baba, Hajime
- In:
Transformation of Japanese Multinational Enterprises …
,
(pp. 119-134)
.
2024
Persistent link: https://www.econbiz.de/10014514761
Saved in:
2
Cross-cultural market and marketing research
Czinkota, Michael R.
;
Schuster, Camille P.
- In:
Handbook on cross-cultural marketing
,
(pp. 52-64)
.
2020
Persistent link: https://www.econbiz.de/10013459420
Saved in:
3
Future directions of cross-cultural marketing research
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook on cross-cultural marketing
,
(pp. 249-264)
.
2020
Persistent link: https://www.econbiz.de/10013459553
Saved in:
4
The future is now
Brodowsky, Glen H.
- In:
Handbook on cross-cultural marketing
,
(pp. 265-276)
.
2020
Persistent link: https://www.econbiz.de/10013459555
Saved in:
5
International distribution : a cross-cultural reading of intermediation
Cassière, François
;
Noireaux, Virginie
- In:
Global intermediation and logistics service providers
,
(pp. 243-264)
.
2017
Persistent link: https://www.econbiz.de/10011731132
Saved in:
6
Perceived quality of Asian brands by US consumers : case of cosmetic brand using age as a moderator
Southworth, Sarah
;
Kim, Minjeong
- In:
International marketing in the fast changing world
,
(pp. 235-253)
.
2015
Persistent link: https://www.econbiz.de/10011416191
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7
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
8
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
9
Researching consumers in multicultural societies : emerging methodological issues
Slater, Stephanie
;
Yani-de-Soriano, Mirella
- In:
Multicultural perspectives in customer behaviour
,
(pp. 149-166)
.
2014
Persistent link: https://www.econbiz.de/10010399242
Saved in:
10
International marketing and experiential learning : a good fit for business education?
Li, Tiger
;
Chao, Chiang-nan
- In:
International marketing in rapidly changing environments
,
(pp. 245-261)
.
2013
Persistent link: https://www.econbiz.de/10010204707
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