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Marktforschung
Qualitative Methode
1,760
Qualitative method
1,760
Scientific method
316
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316
qualitative research
230
Bibliometrics
194
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194
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185
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176
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173
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171
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136
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102
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86
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Naderer, Gabriele
5
Buber, Renate
4
Longbottom, David
4
Pich, Christopher
4
Auer-Srnka, Katharina J.
2
Balzer, Eva
2
Breitenfelder, Ursula
2
Dean, Dianne
2
Fischer, Eileen
2
Guja Armannsdottir
2
Holzmüller, Hartmut H.
2
Lawson, Alison
2
Lobin, Daniela
2
Maindok, Herlinde
2
Mey, Günter
2
Meyer, Michael
2
Mruck, Katja
2
Spry, Louise
2
Zeglovits, Eva
2
Abarashi, Jamal
1
Adkins, Natalie Ross
1
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1
Aitken, Rob
1
Alonso, Luis Enrique
1
Annink, Anne
1
Appleton, Edward
1
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1
Atwood, Morgan
1
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1
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1
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1
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Beckley, Jacqueline
1
Belk, Russell W.
1
Ben Slimane, Karim
1
Berka, Chris
1
Bilgin, Yusuf
1
Bill, Frederic
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Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
35
Qualitative market research : an international journal
21
Qualitative Marktforschung : Konzepte - Methoden - Analysen
20
Organizational research methods : ORM
9
International journal of market research
5
Alternative market research methods : market sensing
4
Innovation in der Marktforschung
4
Journal of business research : JBR
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
Young consumers : insight and ideas for responsible marketers
3
Der Markt : international journal of marketing
2
Fundamentals of marketing research ; Vol. 1
2
Qualitative research in organizations and management : an international journal
2
Australasian marketing journal
1
Business & professional ethics journal
1
Central European business review : CEBR
1
Digital Economy and the Green Revolution : 16th International Conference on Business Excellence, ICBE 2022, Bucharest, Romania, March 24-26, 2022
1
Empirie und Betriebswirtschaft : Entwicklungen und Perspektiven
1
Entrepreneurship research journal : ERJ
1
European journal of marketing : EJM
1
European management journal
1
Fundamentals of marketing research ; Vol. 2
1
Fundamentals of marketing research ; Vol. 4
1
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
1
Handbook of qualitative research methods in marketing
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Handbuch der Marktforschung
1
Human resource development review
1
Human resource development review : HRD review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
International business review
1
International journal of business environment : IJBE
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of trade and global markets
1
Interpretive consumer research : paradigms, methodologies & applications
1
Journal of global information management
1
Journal of industrial engineering and management : JIEM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
176
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1
Ethics and international business research : considerations and best practices
Miller, Stewart R.
;
Moore, Fiona
;
Eden, Lorraine
- In:
International business review
33
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014460746
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2
Recipes for better customer satisfaction in internet-famous drinks shops : a fuzzy-set QCA approach
Wang, Zhisheng
;
Jie, Min
;
Li, Huiying
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
2
,
pp. 219-235
Persistent link: https://www.econbiz.de/10014423430
Saved in:
3
The practice of innovating research methods
Lê, Jane Kirsten
;
Schmid, Torsten
- In:
Organizational research methods : ORM
25
(
2022
)
2
,
pp. 308-336
Persistent link: https://www.econbiz.de/10013175719
Saved in:
4
Use of netnography in contemporary marketing research
Kopaničová, Janka
;
Klepochová, Dagmar
;
Francová, Zuzana
- In:
Central European business review : CEBR
11
(
2022
)
4
,
pp. 111-131
Persistent link: https://www.econbiz.de/10013457322
Saved in:
5
Exploring customer engagement on social networking sites : a qualitative research enquiry
Malhan, Mohit
;
Dewani, Prem Prakash
;
Nigam, Achint
; …
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014308599
Saved in:
6
Children's consumption culture development through Christmas myths : ethical implications
Kennedy, Ann-Marie
;
Waiguny, Martin K. J.
;
Lockie, …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 321-343
Persistent link: https://www.econbiz.de/10013367892
Saved in:
7
Market shaping through controversial innovation
Ben Slimane, Karim
;
Fessi, Lilia
- In:
International journal of market research
65
(
2023
)
5
,
pp. 524-531
Persistent link: https://www.econbiz.de/10014368511
Saved in:
8
Amplifying marginalised consumers' voices : a case for trauma-informed qualitative methodologies
Crosby, Elizabeth
;
McKeage, Kim
;
Rittenburg, Terri L.
; …
- In:
International journal of market research
65
(
2023
)
2/3
,
pp. 320-339
Persistent link: https://www.econbiz.de/10014246993
Saved in:
9
A template for conducting qualitative sales research in the Middle East
Malshe, Avinash
;
Khatib, Jamal A. al-
- In:
International journal of market research
65
(
2023
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10014233812
Saved in:
10
Navigating multiple approaches to qualitative research in HRD
Zarestky, Jill
- In:
Human resource development review
22
(
2023
)
1
,
pp. 126-138
Persistent link: https://www.econbiz.de/10014230760
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