//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marktforschung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Spiller, Stephen"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marktforschung
Consumer behaviour
8
Konsumentenverhalten
8
Experiment
5
Information dissemination
4
Informationsverbreitung
4
Bespielte Medien
3
Bildungsniveau
3
E-Learning
3
E-learning
3
Educational achievement
3
Financial literacy
3
Finanzwissen
3
Knowledge society
3
Pre-recorded media
3
Theorie
3
Theory
3
Wissensgesellschaft
3
Arbeitsmarkt
2
Labour market
2
Market research
2
Psychology
2
USA
2
United States
2
Abduction
1
Advertising
1
Altersgrenze
1
Artificial intelligence
1
Averaging
1
Betriebsgröße
1
Commentaries
1
Confidence
1
Consumer choice
1
Consumer decision-making
1
Consumer dialogs
1
Consumer models
1
Consumer research
1
Decision
1
Digital marketing
1
Economic psychology
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Fitzsimons, Gavan J.
2
Dias, Rodrigo S.
1
Lynch, John G.
1
McClelland, Gary H.
1
Spiller, Stephen
1
Spiller, Stephen A.
1
Published in...
All
Journal of marketing research : JMR
1
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding effect sizes in consumer psychology
Dias, Rodrigo S.
;
Spiller, Stephen
;
Fitzsimons, Gavan J.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 367-374
Persistent link: https://www.econbiz.de/10014334011
Saved in:
2
Spotlights, floodlights, and the magic number zero : simple effects tests in moderated regression
Spiller, Stephen A.
;
Fitzsimons, Gavan J.
;
Lynch, John G.
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 277-288
Persistent link: https://www.econbiz.de/10009737766
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->