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Marktforschung
International marketing
5,056
Internationales Marketing
5,056
Marketingmanagement
721
Multinationales Unternehmen
711
Marketing management
707
Transnational corporation
685
Consumer behaviour
672
Konsumentenverhalten
672
Brand management
599
Markenführung
599
Welt
580
World
580
Globalisierung
506
Globalization
491
International market entry
429
Internationaler Markteintritt
429
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409
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403
Export
398
Theorie
397
Theory
397
Deutschland
389
Germany
374
Markenimage
335
Brand image
334
KMU
334
SME
334
China
292
Kulturelle Identität
268
Cultural identity
267
Marketing
238
Unternehmenserfolg
234
Firm performance
233
Brand
210
Markenartikel
205
Schwellenländer
204
Emerging economies
202
Indien
174
Strategisches Management
174
EU countries
173
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6
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29
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English
110
German
21
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3
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Douglas, Susan P.
5
Kumar, V.
5
Craig, C. S.
3
Griffith, David A.
3
Malhotra, Naresh K.
3
Peñaloza, Lisa
3
Salzberger, Thomas
3
Samiee, Saeed
3
Visconti, Luca M.
3
Casarin, Francesco
2
Cheng, Hong
2
Chien, Charles S.
2
Craig, C. Samuel
2
Ganassali, Stéphane
2
Javalgi, Rajshekhar G.
2
Keegan, Warren J.
2
Kjeldgaard, Dannie
2
Laroche, Michel
2
Mazurek-Łopacińska, Krystyna
2
Moscarola, Jean
2
Moutinho, Luiz
2
Sinkovics, Rudolf R.
2
Slater, Stephanie
2
Wang, Yonggui
2
Whitelock, Jeryl
2
Yani-de-Soriano, Mirella
2
Young, Robert B.
2
Özçaglar-Toulouse, Nil
2
Aaker, David A.
1
Adams, Russell
1
Agarwal, James
1
Ahsen, Anette von
1
Albaum, Gerald S.
1
Arnould, Eric J.
1
Ashcroft, Richard E.
1
Askegaard, Søren
1
Auerbach, Heiko
1
Aykol, Bilge
1
Baba, Hajime
1
Babińska, Danuta
1
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American Marketing Association
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
European Marketing Academy
1
European Society for Opinion and Marketing Research
1
General Agreement on Tariffs and Trade
1
IGI Global
1
International Trade Centre
1
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Handbook of research in international marketing
6
Journal of business research : JBR
4
Consumption culture in Europe : insight into the beverage industry
3
Handbook on cross-cultural marketing
3
International journal of advertising : the quarterly review of marketing communications
3
International marketing review
3
Journal of global marketing
3
Beyond Hofstede : culture frameworks for global marketing and management
2
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
2
Journal for global business advancement : JGBA
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Planung & Analyse / Special English edition Market research : Zeitschrift für Marktforschung und Marketing
2
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
2
Review of marketing research
2
SAGE library in marketing
2
The journal of business & industrial marketing
2
(Prentice-Hall international series in management)
1
Akron business and economic review
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific journal of marketing and logistics
1
Aussenhandel effektiv
1
Australasian marketing journal
1
Best practices in international marketing
1
Betriebswirtschaftliche Abhandlungen
1
Business and Economic Research : BER
1
Business horizons
1
Conference Board Reports
1
Creating success
1
Der Markt : international journal of marketing
1
Dissertation Series CentER
1
Economic analysis : EA
1
Eksportinstituttets sm°askrifter
1
Europe's challenges : economic efficiency and social solidarity
1
Fachbuch Export Akademie
1
Faculty of Business staff papers
1
Fundamentals of marketing research ; Vol. 6
1
Global journal of business management : GJBM
1
Handbook of marketing
1
Handbooks in Communication and Media
1
Handbooks in Communication and Media Ser
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ECONIS (ZBW)
133
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133
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1
Variation and continuity of brand personality in Japan
Jitosho, Risa
;
Baba, Hajime
- In:
Transformation of Japanese Multinational Enterprises …
,
(pp. 119-134)
.
2024
Persistent link: https://www.econbiz.de/10014514761
Saved in:
2
A proposal of the model of international marketing research as information basis in game theory
Stanetić, Vedran
- In:
Economic analysis : EA
51
(
2018
)
1/2
,
pp. 18-36
Persistent link: https://www.econbiz.de/10012061738
Saved in:
3
Choices and consequences : recommendations for an improved understanding of cultural distance in international marketing research
Griffith, David A.
;
Dean, Tereza
;
Hoppner, Jessica J.
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10012608047
Saved in:
4
Marketing Management : A Cultural Perspective
Toulouse, Nil
-
2020
-
2nd ed.
Persistent link: https://www.econbiz.de/10012231820
Saved in:
5
New perspectives in international marketing research : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
33
(
2020
)
2
,
pp. 67-68
Persistent link: https://www.econbiz.de/10012260067
Saved in:
6
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
7
Marketing management : a cultural perspective
Visconti, Luca M.
(
ed.
);
Peñaloza, Lisa
(
ed.
); …
-
2020
-
Second edition
Persistent link: https://www.econbiz.de/10013174868
Saved in:
8
Cross-cultural market and marketing research
Czinkota, Michael R.
;
Schuster, Camille P.
- In:
Handbook on cross-cultural marketing
,
(pp. 52-64)
.
2020
Persistent link: https://www.econbiz.de/10013459420
Saved in:
9
Future directions of cross-cultural marketing research
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook on cross-cultural marketing
,
(pp. 249-264)
.
2020
Persistent link: https://www.econbiz.de/10013459553
Saved in:
10
The future is now
Brodowsky, Glen H.
- In:
Handbook on cross-cultural marketing
,
(pp. 265-276)
.
2020
Persistent link: https://www.econbiz.de/10013459555
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