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~subject:"Marktsegmentierung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Marktsegmentierung
Target group
1,775
Zielgruppe
1,774
Consumer behaviour
567
Konsumentenverhalten
567
Advertising effects
291
Werbewirkung
291
Deutschland
263
Germany
263
Advertising
248
Werbung
246
Children
215
Kinder
215
Marketing management
211
Marketingmanagement
211
USA
211
United States
211
Internet marketing
183
Online-Marketing
183
Market segmentation
166
Elderly people
157
Ältere Menschen
157
Beziehungsmarketing
142
Relationship marketing
142
Jugendliche
124
Youth
124
Brand management
110
Markenführung
110
Marketing
81
Theorie
80
Theory
80
Social Web
67
Social web
67
Brand image
63
Markenimage
63
India
58
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58
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58
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58
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52
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24
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10
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English
130
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35
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Chawla, Deepak
2
Dolnicar, Sara
2
Goldsmith, Ronald E.
2
Leisch, Friedrich
2
Piersma, Nanda
2
Preuß, Klaus-Jürgen
2
Tsiotsou, Rodoula H.
2
Tybout, Alice M.
2
Van den Poel, Dirk
2
Verhoef, Peter C.
2
Weinstein, Art
2
Abedin, Ehsan
1
Abold, Roland
1
Aghdaie, Mohammad Hasan
1
Akarte, Milind M.
1
Akhondzadeh-Noughabi, Elham
1
Al-Azri, Hamed
1
Al-Muharrami, Saeed
1
Albadvi, Amir
1
Albers, Sönke
1
Alexandris, K.
1
Alfarhan, Usamah F.
1
Allenby, Greg
1
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1
Alvarez, Cecilia M. O.
1
Alves Gomes, Miguel
1
Arain, Zulfiqar Ali
1
Arora, Mukul
1
Audrezet, Alice
1
Avram, Bogdan
1
Babakus, Emin
1
Babiuch-Schulze, Andreas
1
Bagozzi, Richard P.
1
Balci, Gökcay
1
Barbarossa, Camilla
1
Barnatt, Christopher
1
Barry, Thomas E.
1
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1
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1
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1
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1
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Handbuch Zielgruppenmanagement
5
Journal of retailing and consumer services
4
Journal of vacation marketing : an international journal
4
Tourism management : research, policies, practice
4
Journal of customer behaviour
3
Journal of marketing analytics : JMA
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Methoden zur erfolgreichen Marktsegmentbearbeitung
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Young consumers : insight and ideas for responsible marketers
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
International journal of hospitality management
2
International journal of market research
2
International journal of physical distribution & logistics management : IJPD & LM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business research : JBR
2
Journal of food products marketing
2
Journal of marketing for higher education
2
Kellogg on marketing
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Services marketing quarterly
2
The journal of consumer marketing
2
Tourism management perspectives : TMP
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Trends and Issues in Global Tourism 2008
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Zielgruppen finden und überzeugen : [WiGIM Jahrestagung am 13.10.2005]
2
Agricultural finance review
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Annals of operations research ; volume 254, numbers 1/2 (July 2017)
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal ; BIJ
1
DICE discussion paper
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Discussion paper / International School of Management
1
Discussion paper / Tinbergen Institute
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ECONIS (ZBW)
165
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165
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1
A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data
Griva, Anastasia
;
Zampou, Eleni
;
Stavrou, Vasilis
; …
- In:
Journal of decision systems
33
(
2024
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014511925
Saved in:
2
Unpacking nontarget majority consumers' responses to modest fashion : how market controversy perpetuates marketplace exclusion
Audrezet, Alice
;
Parguel, Béatrice
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1302-1330
Persistent link: https://www.econbiz.de/10014427187
Saved in:
3
A review on customer segmentation methods for personalized customer targeting in e-commerce use cases
Alves Gomes, Miguel
;
Meisen, Tobias
- In:
Information systems and e-business management : ISeB
21
(
2023
)
3
,
pp. 527-570
Persistent link: https://www.econbiz.de/10014420611
Saved in:
4
Benefit segmentation in the tourist accommodation market based on eWOM attribute ratings
Nessel, Karolina
;
Kościółek, Szczepan
; …
- In:
Information technology & tourism
23
(
2021
)
2
,
pp. 265-290
Persistent link: https://www.econbiz.de/10012545201
Saved in:
5
Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation
Kessara Kanchanapoom
;
Jongsawas Chongwatpol
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 172-185
Persistent link: https://www.econbiz.de/10014326748
Saved in:
6
Imperfect targeting and advertising strategies
Karle, Heiko
;
Reisinger, Markus
-
2023
Persistent link: https://www.econbiz.de/10014422619
Saved in:
7
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
8
Segmenting the Malaysian female young adolescent market based on gender roles and identities
Tan, Ser Zian
;
Chan, Kara
;
Poh Ling Tan
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 704-720
Persistent link: https://www.econbiz.de/10014507530
Saved in:
9
Customer segmentation and ex ante fairness : a queueing perspective
Liu, Jian
;
Zhou, Yong-Pin
;
Chen, Jian
- In:
Production and operations management : the flagship …
32
(
2023
)
10
,
pp. 3246-3265
Persistent link: https://www.econbiz.de/10014430726
Saved in:
10
A multi-criteria, composite index methodology to measure the suitability of target markets for the hotel industry
Gallego, Inma
;
González-Rodríguez, M. Rosario
;
Font, …
- In:
Tourism management perspectives : TMP
47
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014318786
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