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Marktsegmentierung
South Africa
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Kruger, Martinette
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Saayman, Melville
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Viljoen, Armand
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International journal of event and festival management
2
International journal of contemporary hospitality management
1
Journal of travel and tourism marketing
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
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1
The 3-S typology of South African culinary festival visitors
Viljoen, Armand
;
Kruger, Martinette
;
Saayman, Melville
- In:
International journal of contemporary hospitality management
29
(
2017
)
6
,
pp. 1560-1579
Persistent link: https://www.econbiz.de/10011732180
Saved in:
2
Who visits the Kruger National Park, and why? : identifying target markets
Kruger, Martinette
;
Viljoen, Armand
;
Saayman, Melville
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 312-340
Persistent link: https://www.econbiz.de/10011670017
Saved in:
3
Segmenting beyond behavioural intentions : fine tuning music festival visitors' music appreciation
Kruger, Martinette
;
Saayman, Melville
- In:
International journal of event and festival management
8
(
2017
)
2
,
pp. 204-223
Persistent link: https://www.econbiz.de/10011721755
Saved in:
4
A 3E typology of visitors at an electronic dance music festival
Kruger, Martinette
;
Saayman, Melville
- In:
International journal of event and festival management
7
(
2016
)
3
,
pp. 219-236
Persistent link: https://www.econbiz.de/10011630089
Saved in:
5
Why pay to view wildflowers in South Africa?
Kruger, Martinette
;
Viljoen, Armand
;
Saayman, Melville
- In:
Tourism analysis : an interdisciplinary tourism & …
20
(
2015
)
1
,
pp. 81-97
Persistent link: https://www.econbiz.de/10010516609
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