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Search: subject_exact:"Brand equity"
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Measurement
Brand equity
892
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710
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694
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688
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652
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479
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440
brand equity
394
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2
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1
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1
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2
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1
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1
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International journal of economics and business research : IJEBR
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International journal of hospitality management
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1
Measuring business excellence : the journal of organizational performance management
1
New luxury management : creating and managing sustainable value across the organization
1
Psychology & marketing
1
Reihe: Marketing : MAR
1
Review of managerial science
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
The Routledge companion to contemporary brand management
1
The marketing review
1
Tourism economics : the business and finance of tourism and recreation
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ECONIS (ZBW)
42
Other ZBW resources
2
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1
Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
4
Brand index : a new suggestion for stock market indices
Bank, Semra
;
Yazar, Evrim Erdogan
- In:
International journal of economics and business …
26
(
2023
)
2
,
pp. 179-200
Persistent link: https://www.econbiz.de/10014340107
Saved in:
5
What if brand equity was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre
;
Robinot, Élisabeth
;
Trespeuch, Léo
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
Saved in:
6
Do retailers get blamed when manufacturer brands fail? : measurement of multiloci attributions and spillover effects
Germann, Frank
;
Hess, Ronald L. <Jr.>
;
Meloy, Margaret G.
- In:
Marketing accountability for marketing and …
,
(pp. 111-128)
.
2021
Persistent link: https://www.econbiz.de/10012653923
Saved in:
7
Variants of variance : the information utility of brand buzz dispersion
Fischer, Stefan
-
2021
Persistent link: https://www.econbiz.de/10013172397
Saved in:
8
Understanding consumer perceptions in the digital environment
Hein, Sebastian
-
2021
Persistent link: https://www.econbiz.de/10012543212
Saved in:
9
The past, present, and future of measurement and methods in marketing analysis
Ding, Yu
;
DeSarbo, Wayne
;
Hanssens, Dominique M.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10012301438
Saved in:
10
A review of measuring brand equity with emphasis on the role of price premium
Kaprwan, Pankaj
;
Mathur, Sameer
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 253-277
Persistent link: https://www.econbiz.de/10012299804
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