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~subject:"Media usage"
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Search: subject_exact:"Marktorientierte Unternehmensführung"
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Media usage
Marketingmanagement
16,088
Marketing management
16,087
Marketing
3,177
Consumer behaviour
2,457
Konsumentenverhalten
2,457
Theory
2,184
Theorie
2,182
Relationship marketing
1,819
Beziehungsmarketing
1,818
Deutschland
1,531
Germany
1,514
Markenführung
1,329
Brand management
1,328
USA
1,269
United States
1,247
Online-Marketing
1,113
Internet marketing
1,080
Strategisches Management
1,074
Unternehmenserfolg
1,023
Firm performance
1,022
Strategic management
865
Innovation
837
KMU
753
SME
753
Internationales Marketing
713
International marketing
711
Marktforschung
663
Social Web
652
Social web
652
Werbung
613
Markenimage
590
Brand image
587
Advertising
568
Market research
562
Marketingtheorie
535
Marketing theory
526
Innovationsmanagement
523
Innovation management
509
Lieferantenmanagement
487
Supplier relationship management
487
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17
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9
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4
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4
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Collection of articles of several authors
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German
18
English
17
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Diehl, Sandra
2
Germelmann, Claas Christian
2
Gröppel-Klein, Andrea
2
Rabe, Christina
2
Schultz, Don E.
2
Aleksandrovs, Leonids
1
Andrew, Damon P. S.
1
Apollonio, Thomas
1
Bacile, Todd J.
1
Bauer, Thomas
1
Becker, Thomas
1
Block, Martin P.
1
Brock, Christian
1
Busch, Gernot
1
Celuch, Kevin
1
Chan, Kara
1
Danckwerts, Sebastian
1
Dens, Nathalie
1
Fan, Fei
1
Filkov, German
1
Goos, Peter
1
Greenwell, T. Christopher
1
Heinonen, Kristina
1
James, Jeffrey D.
1
Kim, Seungmo
1
Koinig, Isabell
1
Kröger, Claudia
1
Leitner, Andreas
1
Leupold, Ulrich
1
Li, Yupeng
1
Lille, A. van
1
Löffler, Jens-Thomas
1
Martens, David
1
Meyer, Andreas
1
Murphy, Greg
1
Münch, Thomas
1
Nicholls, Jeananne
1
O'Neal, Nick
1
Ottler, Simon
1
Pelsmacker, Patrick de
1
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Universität Regensburg / Lehrstuhl für Wirtschaftsgeographie
1
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Journal of marketing communications
2
SpringerLink / Bücher
2
African journal of science, technology, innovation & development : AJSTID
1
Beiträge zur Geographie Ostbayerns
1
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
1
Betriebswirtschaftliche Forschung zur Unternehmensführung
1
Conference proceedings trends in business communication 2016
1
Economic development : journal of the Institute of Economics, Skopje
1
Gabler Edition Wissenschaft
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Integrated brand marketing and measuring returns
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Jahrbuch Seniorenmarketing
1
Journal of consumer behaviour : an international research review
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Lehrbuch
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Multimedia-Marketing & Kommunikation
1
Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
1
Schriftenreihe der FHWien-Studiengänge der WKW
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Springer eBook Collection / Business and Economics
1
The journal of applied business research
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
34
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1
How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei
;
Chan, Kara
;
Wang, Yan
;
Li, Yupeng
;
Prieler, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
Saved in:
2
Media Streaming Services : ausgewählte empirische Studien zum Nutzungsverhalten
Danckwerts, Sebastian
-
2020
Persistent link: https://www.econbiz.de/10012294470
Saved in:
3
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
4
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
5
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
6
The influence of apps on the media usage behaviour of recipients by the example of "Die Tagespresse"
Leitner, Andreas
- In:
Conference proceedings trends in business communication 2016
,
(pp. 165-169)
.
2017
Persistent link: https://www.econbiz.de/10011620189
Saved in:
7
Exploring communication channels used by festival visitors : traditional channels versus the Internet
Lille, A. van
;
Strydom, Johan
- In:
African journal of science, technology, innovation & …
7
(
2015
)
3/4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10011565611
Saved in:
8
Ökonomische Analyse zur Bestimmung von Sendungsmärkten im Fernsehen
Münch, Thomas
-
2009
Persistent link: https://www.econbiz.de/10008858447
Saved in:
9
The role of the marketing mix in television media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
10
From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
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