//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Messebeteiligung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Trade show"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Messebeteiligung
Messe
442
Trade fair
442
Deutschland
102
Germany
98
Messe <Wirtschaft>
46
Trade fair participation
45
Marketing management
39
Marketingmanagement
39
Event sector
36
Veranstaltungswirtschaft
36
B-to-B-Marketing
23
Business-to-business marketing
23
Marketing
23
USA
22
United States
22
Theorie
20
Theory
20
Messemarketing
19
Consumer behaviour
18
Event-Marketing
18
Innovation
18
Lieferantenmanagement
18
Supplier relationship management
18
Europa
17
Europe
17
Konsumentenverhalten
17
Welt
17
World
17
Tourismus
16
Trade fairs
16
Trade show
16
Außenwirtschaftsförderung
15
Beziehungsmarketing
15
Kommunikation
15
Relationship marketing
15
Trade fair marketing
15
Trade promotion
15
International marketing
14
Internationales Marketing
14
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
36
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
23
Aufsatz in Zeitschrift
23
Aufsatz im Buch
14
Book section
14
Collection of articles of several authors
3
Graue Literatur
3
Non-commercial literature
3
Sammelwerk
3
Aufsatzsammlung
2
Advisory report
1
Case study
1
Conference proceedings
1
Fallstudie
1
Glossar enthalten
1
Glossary included
1
Guidebook
1
Gutachten
1
Hochschulschrift
1
Konferenzschrift
1
Nachschlagewerk
1
Ratgeber
1
Reference book
1
Wörterbuch
1
more ...
less ...
Language
All
English
34
German
11
Author
All
Golfetto, Francesca
2
Gopalakrishna, Srinath
2
Kirchgeorg, Manfred
2
Rinallo, Diego
2
Skallerud, Kåre
2
Spannagel, Rolf
2
Tafesse, Wondwesen
2
Weitzel, Günter
2
Adams, Russell
1
Alberca Oliver, María del Pilar
1
Anguera-Torrell, Oriol
1
Arnold, Dieter
1
Bathelt, Harald
1
Berne, Carmen
1
Bettis-Outland, Harriette
1
Bloch, Peter H.
1
Brühe, Christian
1
Chi, Yeong Nain
1
Chongwatpol, Jongsawas
1
Chow Hoi Hee, Charles
1
Chun, Chang-Suk
1
Coyle, Tom
1
Crecelius, Andrew T.
1
Dasgupta, Aniruddha
1
Ding, Yu-Chun
1
Downey, Clara
1
Drapeau, Nancy
1
Eichhorn, Peter
1
Fang, Chin-yi
1
Farhangmehr, Minoo
1
Fritsche, Christiane
1
García-Uceda, M. E.
1
Goehrmann, Klaus E.
1
Haon, Christophe
1
Heckmann, Sepp D.
1
Heger, Günther
1
Häsele, Corinna
1
Jiang, Jeff
1
Karagiannidis, Vasiliki
1
Kassubek, Martin
1
more ...
less ...
Institution
All
Forschungsstelle für den Handel Berlin
1
Ifo-Institut für Wirtschaftsforschung
1
Institut für Congress- und Event-Marktforschung <Berlin; Hamburg>
1
Technische Universität Chemnitz / Lehrstuhl Marketing und Handelsbetriebslehre
1
Wissenschaftliche Konferenz Eventforschung <5, 2013, Chemnitz>
1
Published in...
All
Trade show management : planning, implementing and controlling of trade shows, conventions and events
10
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business-to-business marketing
3
The journal of business & industrial marketing
3
Tourism management : research, policies, practice
2
Edition / AUMA
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Field guide to case study research in business-to-business marketing and purchasing
1
Forum Deutsche Geschichte
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Handbuch der Marktforschung
1
Ifo-Schnelldienst
1
Ifo-Studien zu Handels- und Dienstleistungsfragen
1
International journal of hospitality management
1
Journal of customer behaviour
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international trade & commerce
1
Journal of travel and tourism marketing
1
Markenkommunikation und Beziehungsmarketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Schriftenreihe Marketing, Management
1
Strategic market creation : a new perspective on marketing and innovation management
1
Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region
1
Zeitschrift für Wirtschaftsgeographie
1
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
1
more ...
less ...
Source
All
ECONIS (ZBW)
45
Showing
1
-
10
of
45
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Who benefits more from trade shows : independent, franchised or chain-owned/managed hotels?
Anguera-Torrell, Oriol
;
Nicolau, Juan Luis
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014304487
Saved in:
2
A three-component framework for trade show performance evaluation
Lin, Yeqiang
;
Jiang, Jeff
;
Kerstetter, Deborah
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
6
,
pp. 855-879
Persistent link: https://www.econbiz.de/10011917462
Saved in:
3
Exploring booth design as a determinant of trade show success
Bloch, Peter H.
;
Gopalakrishna, Srinath
;
Crecelius, …
- In:
Journal of business-to-business marketing
24
(
2017
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10011784954
Saved in:
4
Disconnect in trade show staffing : a comparison of exhibitor emphasis and attendee preferences
Haon, Christophe
;
Sego, Trina
;
Drapeau, Nancy
;
Sarin, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 581-595
Persistent link: https://www.econbiz.de/10012422362
Saved in:
5
Perspectives of organizers and exhibitors on the performance assessment of exhibitors at an International Travel Fair
Fang, Chin-yi
;
Ding, Yu-Chun
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012241733
Saved in:
6
The development of a curriculum for the introduction to trade show buying
Lovett, Marvin G.
;
Chi, Yeong Nain
;
Little, Donna L.
- In:
Journal of customer behaviour
19
(
2020
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10012299012
Saved in:
7
The influence of trade show selection criteria on re-participation intention of exhibitors
Chun, Chang-Suk
- In:
Journal of international trade & commerce
12
(
2016
)
1
,
pp. 65-75
Persistent link: https://www.econbiz.de/10011795384
Saved in:
8
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
9
An exhibitors perspective : factors affecting selection of industrial trade shows in India and the importance of spot sales
Nayak, Jogendra Kumar
- In:
Journal of business-to-business marketing
26
(
2019
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10012196276
Saved in:
10
Macroeconomic impact on trade show goals
Adams, Russell
;
Coyle, Tom
;
Downey, Clara
;
Lovett, Marvin
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 710-721
Persistent link: https://www.econbiz.de/10011692496
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->