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~subject:"Mobile Anwendung"
~subject:"Mobile marketing"
~subject:"Telekommunikationsnetz"
~type_genre:"Article in journal"
~type_genre:"Forschungsbericht"
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Mobile Anwendung
Mobile marketing
Telekommunikationsnetz
Mobile communications
3,300
Mobilkommunikation
3,299
Consumer behaviour
834
Konsumentenverhalten
834
Mobile phone
655
Mobiltelefon
655
Mobile Business
496
Mobile business
496
Mobile application
388
Innovation adoption
377
Innovationsakzeptanz
377
Customer satisfaction
336
Kundenzufriedenheit
336
Beziehungsmarketing
292
Relationship marketing
292
Dienstleistungsqualität
262
Service quality
262
Innovation diffusion
217
Innovationsdiffusion
217
USA
215
United States
215
Internet marketing
210
Online-Marketing
210
Electronic Banking
194
Electronic banking
194
Electronic money
191
Elektronisches Geld
191
Theorie
189
Theory
189
Telecommunications industry
184
Telekommunikationssektor
183
Internet
154
Mobile Marketing
154
Information technology
143
Informationstechnik
142
Innovation
142
Telecommunications
135
Telekommunikation
130
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52
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21
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Forschungsbericht
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579
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91
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90
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57
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57
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26
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Ghose, Anindya
5
Luo, Xueming
5
Han, Sang Pil
4
Oh, Wonseok
4
Park, Yongtae
4
Saura, José Ramón
4
Shankar, Venkatesh
4
Spann, Martin
4
Andrews, Michelle
3
Bart, Yakov
3
Cave, Martin
3
Cui, Xuebin
3
Dinsmore, John
3
Fang, Zheng
3
Galetsi, Panagiota
3
Katsaliaki, Korina
3
Kim, Seongcheol
3
Kumar, Sameer
3
Kumar, Vikas
3
Palos-Sanchez, Pedro
3
Smith, Katherine Taken
3
Stephen, Andrew T.
3
Varshney, Upkar
3
Verhoef, Peter C.
3
Zubcsek, Peter Pal
3
Ahluwalia, Punit
2
Ahuja, Vandana
2
Al-Nabhani, Khalid
2
Alavi, Shirin
2
Arnita, Devi
2
Bergvall-Kåreborn, Birgitta
2
Bernritter, Stefan F.
2
Brandt, Tobias
2
Chawla, Deepak
2
Chen, Iong-Zong, Joy
2
Chen, Yubo
2
Choi, Jeonghye
2
Drossos, Dimitris A.
2
Dwivedi, Yogesh Kumar
2
Florido-Benítez, Lázaro
2
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Telecommunications policy : the international journal of digital economy, data sciences and new media
27
Journal of retailing and consumer services
19
Journal of business research : JBR
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
International journal of networking and virtual organisations : IJNVO
13
Technological forecasting & social change : an international journal
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Information systems research : ISR
9
International journal of business information systems : IJBIS
9
Information economics and policy : IEP
7
International journal of internet marketing and advertising : IJIMA
7
International journal of e-business research : an official publication of the Information Resources Management Association
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
Business horizons
5
International journal of consumer studies
5
International journal of information technology and management : IJITM
5
Journal of hospitality marketing & management
5
Journal of management information systems : JMIS
5
Journal of promotion management : innovations in planning and applied research
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
African journal of science, technology, innovation and development : AJSTID
4
Electronic commerce research
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of technology marketing : IJTMkt
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of internet commerce
4
Journal of marketing
4
Journal of marketing communications
4
Journal of marketing research
4
Journal of strategic marketing
4
Production and operations management : the flagship research journal of the Production and Operations Management Society
4
Psychology & marketing
4
The journal of applied business research
4
The marketing review
4
4OR : a quarterly journal of operations research
3
Decision sciences
3
Decision support systems : DSS ; the international journal
3
Electronic markets : the international journal on networked business
3
Global business review
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ECONIS (ZBW)
585
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51
The use of mobile applications for travel booking : impacts of application quality and brand trust
Albayrak, Tahir
;
González-Rodríguez, M. Rosario
; …
- In:
Journal of vacation marketing
29
(
2023
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10014246944
Saved in:
52
The role of mobile network operators in next-generation public safety services
Savunen, Tapio
;
Hämmäinen, Heikki
;
Kilkki, Kalevi
; …
- In:
Telecommunications policy : the international journal …
47
(
2023
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014252713
Saved in:
53
Attitudes toward the design of Islamic mobile shopping apps in Turkey : the case of hijab clothing mobile apps from the perspective of conservative consumers
Baran, Tamer
;
Barutçu, Süleyman
- In:
Journal of Islamic accounting and business research
14
(
2023
)
3
,
pp. 398-415
Persistent link: https://www.econbiz.de/10014312917
Saved in:
54
Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel
;
Milovan, Anca-Maria
;
Preda, Gheorghe
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
Saved in:
55
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
56
How to improve the continuous usage of mobility apps : the effects of personalisation and privacy on the use of mobility applications in German urban areas
Vlaskamp, Arjan
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
40
(
2023
)
4
,
pp. 57-64
Persistent link: https://www.econbiz.de/10014315048
Saved in:
57
Freemium mobile gaming : exploring the missing link between playing a "free" mobile game and paying for its premium version
Kostopoulos, Ioannis
;
Magrizos, Solon
;
Chua, Zhen Chun
; …
- In:
International journal of innovation and technology …
20
(
2023
)
4
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014317693
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58
Nudging app adoption : choice architecture facilitates consumer uptake of mobile apps
Reeck, Crystal
;
Posner, Nathaniel A.
;
Mrkva, Kellen
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 510-527
Persistent link: https://www.econbiz.de/10014325373
Saved in:
59
Brand relationships in wireless mobile environments : the mediating role of apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1335-1350
Persistent link: https://www.econbiz.de/10014325968
Saved in:
60
Mobile advertisement campaigns for boosting in-store visits : a design framework and case study
Keshanian, Kimia
;
Ramasubbu, Narayan
;
Dutta, Kaushik
- In:
Production and operations management : the flagship …
32
(
2023
)
8
,
pp. 2438-2454
Persistent link: https://www.econbiz.de/10014328691
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