Tiu Chai Hui; Dayang-Affizzah Awang-Marikan - In: The international journal of business science & applied … 17 (2022) 3, pp. 66-92
This study examines consumer mobile commerce adoption through consumer adoption behaviour from intention to use into … pressures), thus leading to positivity toward mobile commerce channel adoption. However, mimetic pressures were statistically … service providers need to consider before implementing mobile commerce app systems. …