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~subject:"Mobile communications"
~subject:"Pricing strategy"
~subject:"United States"
~type_genre:"Book section"
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Search: subject_exact:"Bonusprogramm"
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Mobile communications
Pricing strategy
United States
Kundenbindungsprogramm
100
Loyalty program
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40
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Handbook of research on mobile marketing management
2
E-business technology and strategy : international conference, CETS 2010, Ottawa, Canada, September 29 - 30, 2010 ; proceedings
1
Marketing - wie Sie Kunden gewinnen und halten
1
Marketing through minefields
1
Modellbasiertes Management : Konferenz für Wirtschafts- und Sozialkybernetik KyWi 2013 vom 4. bis 5. Juli 2013 in Bern
1
Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS
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Vertical relationships and coordination in the food system : with 94 tables ; [papers presented at the Conference "Vertical Relationships and Coordination in the Food System" held in Piacenza, Italy, on June 12-13, 1997]
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1
Fixed-offer group buying schemes - a sustainable business model?
Köpp, Sebastian
;
Mukhachou, Aliaksei
;
Schwaninger, Markus
- In:
Modellbasiertes Management : Konferenz für …
,
(pp. 67-87)
.
2014
Persistent link: https://www.econbiz.de/10010345551
Saved in:
2
Shopper-Marketing : nationaler und internationaler Status
Frey, Ulrich Dirk
- In:
Shopper-Marketing : mit Shopper Insights zu effektiver …
,
(pp. 35-65)
.
2011
Persistent link: https://www.econbiz.de/10008760445
Saved in:
3
Mobile DM coupon promotion in Japan : a case study on response behavior changes in services consumption
Kondo, Fumiyo N.
;
Uwadaira, Yasuhiro
;
Nakahara, Mariko
; …
- In:
Handbook of research on mobile marketing management
,
(pp. 323-345)
.
2010
Persistent link: https://www.econbiz.de/10003919384
Saved in:
4
Mobile loyalty programs : relevance for the relationship management and consumer acceptance
Mann, Andreas
;
Prein, Jan
- In:
Handbook of research on mobile marketing management
,
(pp. 362-380)
.
2010
Persistent link: https://www.econbiz.de/10003919390
Saved in:
5
A typology framework of loyalty reward programs
Cao, Yuheng
;
Nsakanda, Aaron Luntala
;
Mann, Inder Jit Singh
- In:
E-business technology and strategy : international …
,
(pp. 159-170)
.
2010
Persistent link: https://www.econbiz.de/10008668047
Saved in:
6
Are some customers more equal than others?
Nunes, Paul F.
;
Johnson, Brian A.
- In:
Marketing through minefields
,
(pp. 41-64)
.
2008
Persistent link: https://www.econbiz.de/10003813880
Saved in:
7
So funktionieren Bonusprogramme : so entwerfen Sie ein Kundenbindungsprogramm, das Ihren Zielen wirklich nützt
Nunes, Joseph C.
;
Drèze, Xavier
- In:
Marketing - wie Sie Kunden gewinnen und halten
,
(pp. 68-77)
.
2007
Persistent link: https://www.econbiz.de/10003545078
Saved in:
8
Couponing as a horizontal and vertical strategey: Theory and effects
Connor, John Murray
- In:
Vertical relationships and coordination in the food …
,
(pp. 225-250)
.
1999
Persistent link: https://www.econbiz.de/10001420763
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