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~subject:"Mobile marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Government document"
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Search: subject_exact:"Mobile Anwendung"
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Mobile marketing
Mobile Anwendung
1,168
Mobile application
1,168
Mobile communications
426
Mobilkommunikation
426
Consumer behaviour
343
Konsumentenverhalten
343
Mobile Business
268
Mobile business
268
Innovation adoption
263
Innovationsakzeptanz
263
Mobile phone
148
Mobiltelefon
148
USA
110
United States
110
Internet marketing
105
Online-Marketing
104
Customer satisfaction
68
Kundenzufriedenheit
68
Beziehungsmarketing
66
Relationship marketing
66
Innovation diffusion
63
Innovationsdiffusion
63
Data protection
58
Datenschutz
58
Online retailing
57
Online-Handel
57
Dienstleistungsqualität
53
Service quality
53
Funktechnik
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Radio engineering
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Social Web
52
Social web
52
Electronic Banking
51
Electronic banking
51
Mobile apps
51
Einzelhandel
47
Retail trade
47
Internet
46
Theorie
44
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42
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Sajad Rezaei
4
Cui, Xuebin
3
Ghose, Anindya
3
Narang, Unnati
2
Shankar, Venkatesh
2
Alcázar Martínez, Benjamin del
1
Ataman, M. Berk
1
Axcell, Shana
1
Baek, Tae Hyun
1
Bagnall, Gaynor
1
Bauer, Christine
1
Brandt, Tobias
1
Bruggen, Gerrit H. van
1
Chen, Yubo
1
Chew, Hong Wee
1
Choi, Jeonghye
1
Choi, Yung Kyun
1
Cokki, Cokki
1
Crawford, Garry
1
Diacon, Paula-Elena
1
Dinsmore, John
1
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1
Donici, Gabriel-Andrei
1
Drossos, Dimitris
1
Ellis, Debbie
1
Estrader, Joaquin
1
Fang, Zheng
1
Florido-Benítez, Lázaro
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Giaglis, George M.
1
Gokgoz, Zeynep Aydin
1
Goodrich, Kendall
1
Gosling, Victoria
1
Gu Manli
1
Gu, Bin
1
Gu, Xian
1
Han, Dai-In Danny
1
Han, Sang Pil
1
Harrigan, Paul
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Apps management and e-commerce transactions in real-time
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Information systems research : ISR
2
Journal of business research : JBR
2
Arts and the market
1
Bridging the gap between advertising academia and practice
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
CES working papers
1
Contemporary trends in innovative marketing strategies
1
E-consumers in the era of new tourism
1
Electronic commerce research
1
Handbook of research on effective advertising strategies in the social media age
1
Handbook of research on mobile marketing management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Journal of global marketing
1
Journal of hospitality marketing & management
1
Journal of management information systems : JMIS
1
Journal of marketing research
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing in a digital world
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
The journal of applied business research
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
What drives generation-y women to buy fashion items online?
Parker, Christopher J.
;
Kuo, Hsin-Yun
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10013358774
Saved in:
3
Affective contagion effects in cross-cultural mobile marketing : evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
Saved in:
4
Navigating mobile marketing : unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
Saved in:
5
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
6
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
7
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
8
Exploring the attitudes and behaviour of Gen Z students towards branded mobile apps in an emerging market : UTAUT2 model extension
Axcell, Shana
;
Ellis, Debbie
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 184-202
Persistent link: https://www.econbiz.de/10014302600
Saved in:
9
Augmented reality advertising via a mobile app
Sung, Eunyoung
;
Han, Dai-In Danny
;
Choi, Yung Kyun
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 543-558
Persistent link: https://www.econbiz.de/10012817135
Saved in:
10
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
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