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~subject:"Mobilkommunikation"
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Mobilkommunikation
Zimbabwe
13
Simbabwe
11
Africa
8
Afrika
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Consumer behaviour
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Konsumentenverhalten
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Low income
6
Niedrigeinkommen
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Marketing
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Armutsbekämpfung
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KMU
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Mittelschicht
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Poverty reduction
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SME
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Brand management
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Developing countries
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Entwicklungsländer
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Markenführung
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Marketing management
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Marketingmanagement
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bottom of the pyramid
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social networks
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Bottom of pyramid
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Financial inclusion
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Kaufentscheidung
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Konsumgüterindustrie
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Market segmentation
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Marktsegmentierung
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Mobile communications
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consumer behavior
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Chikweche, Tendai
2
Bloemen, Shantha
1
Mwenye, Dorah
1
Shindi, Jimmy
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Journal of international consumer marketing
2
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ECONIS (ZBW)
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Innovative new product adoption of renewable energy mobility products at the bottom of the pyramid the case of Hamba, an integrated community-driven solution
Chikweche, Tendai
;
Bloemen, Shantha
;
Mwenye, Dorah
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 194-214
Persistent link: https://www.econbiz.de/10014321466
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2
An investigation of bottom of pyramid consumers' motivation for participating in value co-creation
Chikweche, Tendai
;
Shindi, Jimmy
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 394-412
Persistent link: https://www.econbiz.de/10013361577
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