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~subject:"Mobilkommunikation"
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Mobilkommunikation
Consumer behaviour
8
Konsumentenverhalten
8
Internet marketing
5
Marketing management
5
Marketingmanagement
5
Online-Marketing
5
Brand management
4
Markenführung
4
Mobile communications
4
Mobile marketing
4
Beziehungsmarketing
3
Branding
3
Global marketing
3
Innovation adoption
3
Innovationsakzeptanz
3
Mobile Business
3
Mobile business
3
Relationship marketing
3
Wireless communications
3
4Cs
2
China
2
Consumer acceptance of new marketing platforms
2
Innovation diffusion
2
Jugendliche
2
Learning
2
Lernen
2
Mobile Marketing
2
Mobile phone
2
Mobiltelefon
2
Social Web
2
Social media
2
Social web
2
USA
2
United States
2
Youth
2
Youth consumers
2
digital marketing
2
Advertising effects
1
Bank
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English
4
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Rohm, Andrew J.
4
Sultan, Fareena
4
Gao, Tao
3
Pagani, Margherita
2
Gao, Tao Tony
1
Huang, Suping
1
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Business horizons
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Thunderbird international business review
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ECONIS (ZBW)
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1
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
2
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
3
Antecedents of consumer attitudes toward mobile marketing : a comparative study of youth markets in the United States and China
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Huang, Suping
- In:
Thunderbird international business review
54
(
2012
)
2
,
pp. 211-224
Persistent link: https://www.econbiz.de/10009514392
Saved in:
4
Factors influencing consumer acceptance of mobile marketing: a two-country study of youth markets
Sultan, Fareena
;
Rohm, Andrew J.
;
Gao, Tao Tony
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 308-320
Persistent link: https://www.econbiz.de/10003893290
Saved in:
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