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Mobiltelefon
Consumer behaviour
22
Konsumentenverhalten
19
Australia
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Australien
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Social Web
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Social marketing
8
Social web
8
Internet marketing
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Online-Marketing
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Innovation adoption
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Innovationsakzeptanz
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Mobile phone
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Advertising effects
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Drennan, Judy
5
Andrews, Lynda
2
Brown, Mark R.
1
Cacho-Elizondo, Silvia
1
Lings, Ian
1
Russell-Bennett, Rebekah
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Schuster, Lisa
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Sullivan Mort, Gillian
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Tossan, Vessélina
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Wessels, Lisa
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European journal of marketing : EJM
1
Health marketing quarterly
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The international journal of bank marketing : IJBM
1
The service industries journal
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Understanding consumers' decisions to adopt technology-enabled transformative services
Schuster, Lisa
;
Drennan, Judy
;
Lings, Ian
- In:
The service industries journal
35
(
2015
)
15/16
,
pp. 846-864
Persistent link: https://www.econbiz.de/10011416848
Saved in:
2
Consumer acceptance of an SMS-assisted smoking cessation intervention : a multicountry study
Andrews, Lynda
;
Cacho-Elizondo, Silvia
;
Drennan, Judy
; …
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10009745224
Saved in:
3
Linking perceived value of mobile marketing with the experiential consumption of mobile phones
Andrews, Lynda
;
Drennan, Judy
;
Russell-Bennett, Rebekah
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 357-386
Persistent link: https://www.econbiz.de/10009535019
Saved in:
4
Phone bullying : impact on self-esteem and well-being
Drennan, Judy
;
Brown, Mark R.
;
Sullivan Mort, Gillian
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
4
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009425048
Saved in:
5
An investigation of consumer acceptance of M-banking
Wessels, Lisa
;
Drennan, Judy
- In:
The international journal of bank marketing : IJBM
28
(
2010
)
7
,
pp. 547-568
Persistent link: https://www.econbiz.de/10008738383
Saved in:
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