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~subject:"Multimedia"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: ("Medienwirtschaft") AND NOT isPartOf:Wirtschaftsdienst
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Multimedia
Online-Marketing
Film industry
964
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964
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964
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413
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108
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Aufsatz in Zeitschrift
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22
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Journal of media business studies
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3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
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Asia Pacific journal of marketing and logistics
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Journal of communication management : an international journal
2
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2
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Journal of marketing and consumer behaviour in emerging markets
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Journal of retailing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
The journal of product & brand management
2
Applied economics letters
1
Arts and the market : AAM
1
Business and Economic Research : BER
1
Business horizons
1
Cogent business & management
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
Economic review : journal of economics & business
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Electronic commerce research
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
Expert journal of marketing
1
Ifo-Schnelldienst
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Industrial marketing management : the international journal for industrial and high-tech firms
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of Indian culture and business management : IJICBM
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International journal of business and globalisation : IJBG
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ECONIS (ZBW)
109
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71
The effect of different social media marketing channels and events on movie box office : an elaboration likelihood model perspective
Liao, Lin
;
Huang, Tao
- In:
Information & management : the internat. journal of …
58
(
2021
)
7
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013259383
Saved in:
72
Comparisons of media types and congruence in positioning of service brands
Blankson, Charles
;
Kalafatis, Stavros P.
;
Coffie, Stanley
; …
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 162-179
Persistent link: https://www.econbiz.de/10010393869
Saved in:
73
From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
Saved in:
74
Media proliferation and partisan selective exposure
Chan, Jimmy
;
Stone, Daniel F.
- In:
Public choice
156
(
2013
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10009787087
Saved in:
75
Piano Media profiles visitors and drives conversion
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
2
,
pp. 108-110
Persistent link: https://www.econbiz.de/10010257058
Saved in:
76
The role of online platforms for media markets : two-dimensional spatial competition in a two-sided market
Ehrlich, Maximilian von
;
Greiner, Tanja
- In:
International journal of industrial organization
31
(
2013
)
6
,
pp. 723-737
Persistent link: https://www.econbiz.de/10010257871
Saved in:
77
Examining the role of the marketing activity and eWOM in the movie diffusion: the decomposition perspective
Zhang, Hailin
;
Yuan, Xina
;
Song, Tae Ho
- In:
Electronic commerce research
20
(
2020
)
3
,
pp. 589-608
Persistent link: https://www.econbiz.de/10012287517
Saved in:
78
Passing the Bechdel Test and the influence of Internet and social media advertising on seeing a new movie release
Fogel, Joshua
;
Criscione, Kara
- In:
The psychologist-manager journal : official journal of …
22
(
2020
)
3
,
pp. 67-77
Persistent link: https://www.econbiz.de/10012304000
Saved in:
79
Lost in Thailand: a case study on the impact of a film on tourist behavior
Du, Yingying
;
Li, Junyi
;
Pan, Bing
;
Zhang, Yanyan
- In:
Journal of vacation marketing
26
(
2020
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10012265207
Saved in:
80
Performance drivers of serial entrepreneurs : entrepreneurial and team experience
Kirschenhofer, Florian
;
Lechner, Christian
- In:
International journal of entrepreneurial behaviour & …
18
(
2012
)
3
,
pp. 305-329
Persistent link: https://www.econbiz.de/10009572238
Saved in:
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