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Music
Consumer behaviour
110
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110
Sensory marketing
73
sensory marketing
67
Perception
52
Wahrnehmung
52
Brand management
35
Markenführung
35
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30
Einzelhandel
16
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16
Marketingmanagement
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Musik
12
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Beziehungsmarketing
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Sensory Marketing
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Advertising effects
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Internet marketing
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Music industry
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Musikwirtschaft
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Online-Marketing
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Tourism marketing
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Tourismusmarketing
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Werbung
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Marketing
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Destination management
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Destinationsmanagement
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Holiday behaviour
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Markenartikel
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Urlaubsverhalten
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Sunaga, Tsutomu
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Borges, Adilson
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Calvert, Gemma Anne
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Fan, Yulan
1
Haws, Kelly L.
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Hest, Iris van
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Huang, Xun Irene
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Imschloß, Monika
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Kuehnl, Christina
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Labrecque, Lauren I.
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Labroo, Aparna A.
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Meng, Yan
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Pathak, Abhishek
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ECONIS (ZBW)
12
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1
The effect of stereotypical music on the customer selection of wine in an online environment
Damen, Marlou
;
Hest, Iris van
;
Wernaart, Bart F. W.
- In:
Journal of innovations in digital marketing
2
(
2021
)
2
,
pp. 37-47
Persistent link: https://www.econbiz.de/10014383262
Saved in:
2
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
3
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
4
How folk music induces destination image : a synthesis between
sensory
marketing
and cognitive balance theory
Fan, Yulan
;
Wong, IpKin Anthony
;
Lin, Zhiwei
- In:
Tourism management perspectives : TMP
47
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014318842
Saved in:
5
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
6
Background music tempo effects on food evaluations and purchase intentions
Pantoja, Felipe
;
Borges, Adilson
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-6
Persistent link: https://www.econbiz.de/10012666028
Saved in:
7
Interactions between instrumental timbre and consumers' regulatory focus
Sunaga, Tsutomu
;
Meng, Yan
;
Zhuang, Xuhong
- In:
Journal of business research : JBR
121
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012417308
Saved in:
8
Sounds like a healthy retail atmospheric strategy : effects of ambient music and background noise on food sales
Biswas, Dipayan
;
Lund, Kaisa
;
Szocs, Courtney
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10011996684
Saved in:
9
Feel the music! : exploring the cross-modal correspondence between music and haptic perceptions of softness
Imschloß, Monika
;
Kuehnl, Christina
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 158-169
Persistent link: https://www.econbiz.de/10012154085
Saved in:
10
Cueing morality : the effect of high-pitched music on healthy choice
Huang, Xun Irene
;
Labroo, Aparna A.
- In:
Journal of marketing
84
(
2019
)
6
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012309682
Saved in:
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