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~subject:"Neuromarketing"
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Neuromarketing
Neuroscience
794
Neurowissenschaften
794
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190
Consumer behaviour
188
Kognition
141
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140
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104
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102
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77
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72
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65
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63
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53
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43
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43
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39
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35
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33
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consumer neuroscience
26
Entscheidungstheorie
25
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United States
25
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Hubert, Anita Mirja
7
Kenning, Peter
6
Plassmann, Hilke
5
Smidts, Ale
5
Häusel, Hans-Georg
4
Preilowski, Bruno
4
Boksem, Maarten A. S.
3
Hubert, Marco
3
Nufer, Gerd
3
Scheier, Christian
3
Sánchez-Fernández, Juan
3
Agarwal, Sharad
2
Bielefeld, Klaus W.
2
Bigné Alcañiz, J. Enrique
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Bonga, Wellington Garikai
2
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2
Casado-Aranda, Luis-Alberto
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2
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2
Huettel, Scott A.
2
Karmarkar, Uma R.
2
Lee, Nick
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Lindig, Henrike
2
Nyoni, Thabani
2
Petermann, Peter
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1
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Andronescu, Daniel Adrian
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Journal of business research : JBR
6
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
5
Journal of marketing research : JMR
4
Psychology & marketing
4
The journal of product & brand management
3
Biometrics and neuroscience research in business and management : advances and applications
2
Faculty & research / Insead : working paper series
2
Innovatives Markenmanagement
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of retailing and consumer services
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
2
Organizational research methods : ORM
2
Springer Gabler Research
2
The journal of brand management : an international journal
2
Academic journal of economic studies
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Advances in business strategy and competitive advantage (ABSCA) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the strategic role of neuromarketing and consumer neuroscience
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
Darwin meets Business : evolutionäre und bionische Lösungen für die Wirtschaft
1
Decision
1
Der Markt : international journal of marketing
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Economics, management and financial markets
1
Enhancing knowledge development in marketing ; Vol. 21
1
Erfurter Hefte zum angewandten Marketing
1
European journal of marketing
1
European research on management and business economics
1
European research studies
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Global innovation science handbook
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of developments in consumer behaviour
1
Innovation in der Marktforschung
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ECONIS (ZBW)
129
EconStor
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1
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
2
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
3
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
4
From the first studies of the unconscious mind to consumer neuroscience : a systematic literature review
Masrhouni, Ikrame
;
Bahoussa, Abdelaziz
-
2023
Persistent link: https://www.econbiz.de/10014322170
Saved in:
5
Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
6
The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide
;
Viswanathan, Vaidyanathan S.
;
Timpone, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1979-1991
Persistent link: https://www.econbiz.de/10013465135
Saved in:
7
The application of mobile functional near-infrared spectroscopy for marketing research : a guideline
Krampe, Caspar
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 236-260
Persistent link: https://www.econbiz.de/10013502437
Saved in:
8
Building organizational resilience with neuroleadership
Saluja, Shefali
(
ed.
);
Kukreja, Jyoti
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014464983
Saved in:
9
Using neuroscience to understand consumers
Moutinho, Luiz
;
Menezes, Karla
;
Menezes, Silvio
- In:
Biometrics and neuroscience research in business and …
,
(pp. 245-277)
.
2024
Persistent link: https://www.econbiz.de/10014560402
Saved in:
10
Combined use of neuroscience and virtual reality for business applications
Bigné Alcañiz, J. Enrique
- In:
Biometrics and neuroscience research in business and …
,
(pp. 295-315)
.
2024
Persistent link: https://www.econbiz.de/10014560409
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