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New product development
Innovation
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Innovation management
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Innovationsmanagement
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innovation
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Creativity
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Kreativität
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idea generation
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idea selection
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new product development
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Kornish, Laura J.
3
Ulrich, Karl T.
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Jones, Sharaya M.
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Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Raw ideas in the fuzzy front end : verbosity increases perceived creativity
Kornish, Laura J.
;
Jones, Sharaya M.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1106-1122
Persistent link: https://www.econbiz.de/10012796445
Saved in:
2
The importance of the raw idea in innovation : testing the sow's ear hypothesis
Kornish, Laura J.
;
Ulrich, Karl T.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10010349047
Saved in:
3
Opportunity spaces in innovation : empirical analysis of large samples of ideas
Kornish, Laura J.
;
Ulrich, Karl T.
- In:
Management science : journal of the Institute for …
57
(
2011
)
1
,
pp. 107-128
Persistent link: https://www.econbiz.de/10008858565
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