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~subject:"Niedrigpreisstrategie"
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Search: person:"Abhijit Biswas"
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Niedrigpreisstrategie
Consumer behaviour
16
Konsumentenverhalten
15
Brand image
7
Markenimage
7
Low-cost strategy
6
Preismanagement
6
Pricing strategy
6
Advertising
4
Theorie
4
Theory
4
Advertising effects
3
Einzelhandelspreis
3
Garantie
3
Product quality
3
Rabatt
3
Rebate
3
Regulatory focus
3
Retail price
3
Sales promotion
3
USA
3
Verkaufsförderung
3
Warranty
3
Werbewirkung
3
Werbung
3
Brand management
2
Celebrity endorsement
2
Celebrity-Werbung
2
Cognition
2
Collective dissonance
2
Discounting
2
Diskontierung
2
Electronic word-of-mouth
2
Internet marketing
2
Markenführung
2
Marketing (Business Administration)
2
New media
2
Online-Marketing
2
Preis
2
Preisdifferenzierung
2
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Undetermined
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Article
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English
6
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Biswas, Abhijit
6
Guha, Abhijit
5
Grewal, Dhruv
4
Verma, Swati
3
Dutta, Sujay
2
Banerjee, Somak
1
Burman, Bidisha
1
Gauri, Dinesh Kumar
1
Jha, Subhash
1
Nordfält, Jens
1
Srivastava, Joydeep
1
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Journal of the Academy of Marketing Science
2
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
1
Journal of retailing
1
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ECONIS (ZBW)
6
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1
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
2
Can rounding up price discounts reduce sales?
Jha, Subhash
;
Biswas, Abhijit
;
Guha, Abhijit
;
Gauri, …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 343-350
Persistent link: https://www.econbiz.de/10014534704
Saved in:
3
Can attempts to delight customers with surprise gains boomerang? : a test using low-price guarantees
Dutta, Sujay
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 417-437
Persistent link: https://www.econbiz.de/10012107171
Saved in:
4
Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
5
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
6
Low price signal default: an empirical investigation of its consequences
Dutta, Sujay
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 76-88
Persistent link: https://www.econbiz.de/10003485142
Saved in:
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