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~subject:"Online-Handel"
~subject:"Retail trade"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbuch"
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
9
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
8
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
7
Brick & mortar shopping in the 21st century
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Emotional, sensory, and social dimensions of consumer buying behavior
7
Electronic retailing
6
Retailing in emerging markets : a policy and strategy perspective
5
Retailing in the 21st century : current and future trends
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
4
Handbook of research on consumer behavior change and data analytics in the socio-digital era
4
Handbook of research on retailer-consumer relationship development
4
Handbook of research on the platform economy and the evolution of e-commerce
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Multichannel-Management
4
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
4
Theoretische Fundierung und praktische Relevanz der Handelsforschung
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Advanced technologies management for retailing : frameworks and cases
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Advances in electronic marketing
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
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E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
3
Handbuch Multi-Channel-Marketing
3
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
3
Marketing in a digital world
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Marketing in the new global order : challenges and opportunities
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Online consumer behavior : theory and research in social media, advertising, and e-tail
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Produktion - Distribution - Konsum : Auswirkungen von Informations- und Kommunikationstechnologien (IKT) auf Wirtschafts- und Versorgungsverkehr
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The Routledge companion to digital consumption
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The future of social commerce : trends for the web 2020 ; trend report 2007/2008
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
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Artificial intelligence and digital diversity inclusiveness in corporate restructuring
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Challenges for the trade of Central and Southeast Europe
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Channel strategies and marketing mix in a connected world
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ECONIS (ZBW)
429
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41
The antecedents and outcomes of online consumer brand experience
Konttinen, Joel
;
Karjaluoto, Heikki
;
Shaikh, Aijaz. A.
- In:
Contemporary issues in digital marketing
,
(pp. 49-60)
.
2022
Persistent link: https://www.econbiz.de/10012698273
Saved in:
42
The importance of online retailers' ethics for traditional, online and multichannel customers
Skippari, Mika
;
Kajalo, Sami
;
Lindblom, Arto
- In:
Contemporary issues in digital marketing
,
(pp. 119-129)
.
2022
Persistent link: https://www.econbiz.de/10012698302
Saved in:
43
Online shopping processes : perspective of purchase transactions in the COVID-19 era
Woźniak, Jacek
;
Wereda, Wioletta Sylwia
;
Wereda, Paweł
- In:
Logistics, transport and the COVID-19 crisis : managing …
,
(pp. 167-189)
.
2022
Persistent link: https://www.econbiz.de/10014249216
Saved in:
44
Online shopping and sustainability : willingness to pay a contribution to offset environmental pollution
Zerbini, Cristina
;
Vergura, Donata Tania
- In:
Managing Sustainability : Perspectives From Retailing …
,
(pp. 93-110)
.
2022
Persistent link: https://www.econbiz.de/10013417644
Saved in:
45
Small retailers in small towns : an explorative study on shopping behaviour for improving social sustainability in an urban centre
Qualizza, Gabriele
;
De Luca, Patrizia
- In:
Managing Sustainability : Perspectives From Retailing …
,
(pp. 111-130)
.
2022
Persistent link: https://www.econbiz.de/10013417645
Saved in:
46
Consumer shopping patterns and pricing considerations for BOP consumers : the case of Madagascar
Randrianasolo, Arilova A.
- In:
Supermarket retailing in Africa
,
(pp. 16-35)
.
2022
Persistent link: https://www.econbiz.de/10013482362
Saved in:
47
How does sustainability affect consumer satisfaction in retailing?
Marín, Antonio
;
Gil Saura, Irene
;
Ruiz-Molina, …
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 225-247)
.
2022
Persistent link: https://www.econbiz.de/10013463378
Saved in:
48
Airport luxury retail
Pinder, Debbie
;
Roberts, Joanne
- In:
The Oxford handbook of luxury business
,
(pp. 379-401)
.
2022
Persistent link: https://www.econbiz.de/10013273945
Saved in:
49
Does consumer involvement in PLBs of retail food affect development?
Gendel-Guterman, Hanna
;
Shilian, Dalia
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-9)
.
2022
Persistent link: https://www.econbiz.de/10013281168
Saved in:
50
Consumers' attitudes and purchases in online versus offline grocery shopping
Brüggemann, Philipp
;
Pauwels, Koen
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 39-46)
.
2022
Persistent link: https://www.econbiz.de/10013281206
Saved in:
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