The importance of online retailers' ethics for traditional, online and multichannel customers
Mika Skippari, Sami Kajalo and Arto Lindblom
| Year of publication: |
2022
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|---|---|
| Authors: | Skippari, Mika ; Kajalo, Sami ; Lindblom, Arto |
| Published in: |
Contemporary issues in digital marketing. - London : Routledge, ISBN 978-0-367-55533-7. - 2022, p. 119-129
|
| Subject: | Online-Handel | Online retailing | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4324/9781003093909-15 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012698302