Consumers' attitudes and purchases in online versus offline grocery shopping
Philipp Brüggemann and Koen Pauwels
| Year of publication: |
2022
|
|---|---|
| Authors: | Brüggemann, Philipp ; Pauwels, Koen |
| Published in: |
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022. - Cham : Springer International Publishing, ISBN 978-3-031-06581-1. - 2022, p. 39-46
|
| Subject: | e-commerce | Grocery shopping | Fair trade | National brands | Organic | Retail | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Lebensmitteleinzelhandel | Food retailing | Fairer Handel | Lebensmittelhandel | Food trade | Einzelhandel | Retail trade | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-06581-1_5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013281206