//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Online-Handel"
~type:"article"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Virales Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Online-Handel
Viral marketing
28
Virales Marketing
28
Social Web
11
Social web
11
Internet marketing
9
Online-Marketing
9
USA
6
United States
6
Online retailing
5
Deutschland
4
Germany
4
Amazon.com Inc.
3
Marketing management
3
Marketingmanagement
3
Advertising effects
2
Automotive industry
2
Beziehungsmarketing
2
Brand management
2
Erfolgsfaktor
2
Kfz-Industrie
2
Markenführung
2
Public relations
2
Relationship marketing
2
Success factor
2
Werbewirkung
2
Öffentlichkeitsarbeit
2
2007
1
Advertising planning
1
Auftragsabwicklung
1
Ausgaben
1
B-to-B-Marketing
1
Book trade
1
Brand equity
1
Brand image
1
Buchhandel
1
Business history
1
Business-to-business marketing
1
Consumer behaviour
1
Corporate reputation
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Fallstudie
Article in journal
752
Aufsatz in Zeitschrift
752
Aufsatz im Buch
23
Book section
23
Conference paper
8
Konferenzbeitrag
8
Case study
5
more ...
less ...
Language
All
English
5
Author
All
Brüggen, Elisabeth C.
1
Cui, Geng
1
Friedman, Mike
1
Goldsby, Thomas J.
1
Griffis, Stanley E.
1
Guo, Xiaoning
1
He, Ling
1
Iyengar, Deepak
1
Liu, Ling
1
Ludwig, Stephan
1
Lui, Hon-kwong
1
McCartney, Mark
1
Oestreicher-Singer, Gal
1
Qin, Li
1
Rao, Shashank
1
Ruyter, Ko de
1
Sundararajan, Arun
1
Voorhees, Clay M.
1
Wetzels, Martin
1
more ...
less ...
Published in...
All
International journal of electronic business
1
International journal of electronic commerce : IJEC
1
Journal of business logistics : JBL
1
Journal of marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
More than words : the influence of affective content and linguistic style matches in online reviews on conversion rates
Ludwig, Stephan
;
Ruyter, Ko de
;
Friedman, Mike
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10009725642
Saved in:
2
The effect of online consumer reviews on new product sales
Cui, Geng
;
Lui, Hon-kwong
;
Guo, Xiaoning
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10009659344
Saved in:
3
Linking order fulfillment performance to referrals in online retailing : an empirical analysis
Griffis, Stanley E.
;
Rao, Shashank
;
Goldsby, Thomas J.
; …
- In:
Journal of business logistics : JBL
33
(
2012
)
4
,
pp. 279-294
Persistent link: https://www.econbiz.de/10009709112
Saved in:
4
The visible hand? : demand effects of recommendation networks in electronic markets
Oestreicher-Singer, Gal
;
Sundararajan, Arun
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 1963-1981
Persistent link: https://www.econbiz.de/10009679763
Saved in:
5
Double learning : who ist learning from online reviews?
He, Ling
;
Liu, Ling
;
Qin, Li
;
McCartney, Mark
- In:
International journal of electronic business
9
(
2011
)
4
,
pp. 362-375
Persistent link: https://www.econbiz.de/10009405046
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->