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~subject:"Online-Handel"
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Search: person:"Carla, Ruiz Mafé"
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Online-Handel
Consumer behaviour
21
Konsumentenverhalten
21
Spain
13
Spanien
13
Social Web
10
Social web
10
Internet marketing
8
Online retailing
8
Online-Marketing
8
Beziehungsmarketing
7
Brand management
7
Markenführung
7
Relationship marketing
7
Viral marketing
6
Virales Marketing
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E-commerce
5
Emotion
5
Airline
4
Customer satisfaction
4
Electronic Commerce
4
Fluggesellschaft
4
Internet
4
Kundenzufriedenheit
4
Media industries
4
Mediensektor
4
Online reviews
4
Social relations
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Soziale Beziehungen
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Advertising effects
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Brand image
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Cause-Related Marketing
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Cause-related marketing
3
Confidence
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Emotions
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Markenimage
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Marketing management
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Marketingmanagement
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Mobile communications
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Mobilkommunikation
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English
8
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Ruiz Mafe, Carla
7
Sanz Blas, Silvia
6
Chatzipanagiotou, Kalliopi
2
Currás-Pérez, Rafael
2
Aldas-Manzano, Joaquín
1
Bigné Alcañiz, J. Enrique
1
Curras-Perez, Rafael
1
Currás-Péréz, Rafael
1
Miquel-Romero, María José
1
Ruiz-Mefe, Carla
1
Tronch, Jose
1
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International journal of internet marketing and advertising : IJIMA
2
Journal of business research : JBR
2
Breaking new ground in theory and practice
1
Journal of air transport management
1
Journal of service theory and practice : JSTP
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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1
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
2
The role of emotions and conflicting online reviews on consumers' purchase intentions
Ruiz Mafe, Carla
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 336-344
Persistent link: https://www.econbiz.de/10011881803
Saved in:
3
Explaining consumer acceptance of mobile competitions and prize draws
Currás-Pérez, Rafael
;
Ruiz Mafe, Carla
;
Sanz Blas, Silvia
- In:
International journal of internet marketing and …
6
(
2011
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10009488628
Saved in:
4
The role of parasocial interaction and teleparticipation on teleshopping behaviour
Currás-Pérez, Rafael
;
Miquel-Romero, María José
; …
- In:
Breaking new ground in theory and practice
,
(pp. 193-215)
.
2011
Persistent link: https://www.econbiz.de/10009380732
Saved in:
5
What motivates consumers to teleshopping? : the impact of TV personality and audience interaction
Currás-Péréz, Rafael
;
Ruiz Mafe, Carla
;
Sanz Blas, Silvia
- In:
Marketing intelligence & planning
29
(
2011
)
5
,
pp. 534-555
Persistent link: https://www.econbiz.de/10009384812
Saved in:
6
Drivers and barriers to online airline ticket purchasing
Ruiz Mafe, Carla
;
Sanz Blas, Silvia
;
Aldas-Manzano, Joaquín
- In:
Journal of air transport management
15
(
2009
)
6
,
pp. 294-298
Persistent link: https://www.econbiz.de/10003989094
Saved in:
7
Antecedents and implications of search engine use as prepurchase information tools
Ruiz Mafe, Carla
;
Sanz Blas, Silvia
- In:
International journal of internet marketing and …
5
(
2009
)
1
,
pp. 17-42
Persistent link: https://www.econbiz.de/10003812631
Saved in:
8
The role of emotions and social influences on consumer loyalty towards online travel communities
Ruiz-Mefe, Carla
;
Tronch, Jose
;
Sanz Blas, Silvia
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
5
,
pp. 534-558
Persistent link: https://www.econbiz.de/10011599054
Saved in:
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