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~subject:"Online-Marketing"
~subject:"Public relations"
~subject:"Website"
~type:"article"
~type_genre:"Fallstudie"
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3
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International journal of nonprofit & voluntary sector marketing
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Analyzing the strategic role of social networking in firm growth and productivity
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
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1
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European journal of marketing : EJM
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Field guide to case study research in business-to-business marketing and purchasing
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Harnessing the power of social media and web analytics
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ECONIS (ZBW)
93
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1
When corporate partnerships are not awesome : leveraging corporate missteps and activist sentiment in social media
Perera, B. Yasanthi
;
Cruz, Ryan E.
;
Albinsson, Pia A.
; …
- In:
The dark side of social media : a consumer psychology …
,
(pp. 125-146)
.
2018
Persistent link: https://www.econbiz.de/10011740528
Saved in:
2
Online communication approaches and social networks in traditional wine regions : a case study from Italy
Capitello, Roberta
;
Agnoli, Lara
;
Begalli, Diego
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 30-54)
.
2016
Persistent link: https://www.econbiz.de/10011558843
Saved in:
3
CSR online and in real terms : a critical analysis of controversial sectors in Hungary
Pataki, György
;
Szántó, Richárd
;
Matolay, Réka
- In:
Corporate social responsibility in the digital age
,
(pp. 241-264)
.
2015
Persistent link: https://www.econbiz.de/10010513423
Saved in:
4
Communicating CRS on social media : the case of Pfizer's social media communications in Europe
Adi, Ana
;
Grigore, Georgiana
- In:
Corporate social responsibility in the digital age
,
(pp. 143-163)
.
2015
Persistent link: https://www.econbiz.de/10010513430
Saved in:
5
Integrating relationships and community building into universities' social media marketing : implications from a case study
Hou, Jenny
- In:
Contemporary issues in social media marketing
,
(pp. 31-45)
.
2018
Persistent link: https://www.econbiz.de/10011715057
Saved in:
6
Ein Song, den du gut gebrauchen kannst : popmusikalische Produktivität und ihre Verbindung zu Vermarktung und Rezeption
Schwetter, Holger
- In:
Die Produktivität von Musikkulturen
,
(pp. 99-123)
.
2018
Persistent link: https://www.econbiz.de/10011862463
Saved in:
7
Social media marketing analytics : a case study of the public's perception of Indianapolis as Super Bowl XLVI host city
Vorvoreanu, Mihaela
;
Boisvenue, Geovon A.
;
Wojtalewicz, …
- In:
Journal of direct, data and digital marketing practice …
14
(
2012/13
)
4
,
pp. 321-328
Persistent link: https://www.econbiz.de/10009781276
Saved in:
8
The business of advocacy : a case study of Greenpeace
Pillay, Kiru
;
Maharaj, Manoj
- In:
Analyzing the strategic role of social networking in …
,
(pp. 59-75)
.
2017
Persistent link: https://www.econbiz.de/10011530616
Saved in:
9
Understanding digital and Social Media Marketing concepts
Gatautis, Rimantas
- In:
Digital and social media marketing : a results-driven …
,
(pp. 21-43)
.
2017
Persistent link: https://www.econbiz.de/10011582658
Saved in:
10
Digital and Social Media Marketing strategy
Stoychev, Ivan
- In:
Digital and social media marketing : a results-driven …
,
(pp. 94-112)
.
2017
Persistent link: https://www.econbiz.de/10011582686
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