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Molina, Arturo
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González-Díaz, Belén
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Martín-Consuegra, David
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How do offline and online environments matter in the relational marketing approach?
Gómez, Mar
;
González-Díaz, Belén
; …
- In:
Economic research
30
(
2017
)
1,1
,
pp. 368-380
Persistent link: https://www.econbiz.de/10012223843
Saved in:
2
Differences in the city branding of European capitals based on online vs. offline sources of information
Molina, Arturo
;
Fernández, Alejandra C.
;
Gómez, Mar
; …
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 28-39
Persistent link: https://www.econbiz.de/10011634629
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