Khan, Mubbsher Munawar; Hashmi, Hammad Bin Azam - In: Pakistan journal of commerce and social sciences 10 (2016) 3, pp. 486-504
In this study, we aim to identify the impact of interactivity of electronic word of mouth (EWOM) systems on customer e-loyalty … the help of EWOM systems. We have also tried to identify the impact of website quality on customer e-loyalty. An empirical … influence on customer e-loyalty. If this interaction is properly managed, it can increase the customer e-loyalty. Findings also …