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~subject:"Online-Marketing"
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Online-Marketing
Online retailing
9
Online-Handel
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Product sales
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product sales
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Consumer behaviour
8
Innovation
8
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8
Viral marketing
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New product development
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new product sales
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E-commerce
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Electronic Commerce
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Forecasting model
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New product sales performance
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Online product reviews
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Ba, Sulin
1
Chen, Yuhan
1
Chung, Jaihak
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Chung, Yuho
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Eslami, Seyed Pouyan
1
Feng, Yue
1
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Gu, Xian
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Journal of business research : JBR
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Journal of retailing and consumer services
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ECONIS (ZBW)
7
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1
Influencer mix strategies in livestream commerce : impact on
product
sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
2
The importance of being earnest : mandatory vs. voluntary disclosure of incentives for online product reviews
Cui, Geng
;
Chung, Yuho
;
Peng, Ling
;
Zheng, Wanyi
- In:
Journal of business research : JBR
141
(
2022
),
pp. 633-645
Persistent link: https://www.econbiz.de/10013168006
Saved in:
3
The importance of functional and emotional content in online consumer reviews for
product
sales
: evidence from the mobile gaming market
Jang, Seongsoo
;
Chung, Jaihak
;
Rao, Vithala R.
- In:
Journal of business research : JBR
130
(
2021
),
pp. 583-593
Persistent link: https://www.econbiz.de/10012544877
Saved in:
4
Exploring the influence of online reviews and motivating factors on sales : a meta-analytic study and the moderating role of product category
Li, Kunlin
;
Chen, Yuhan
;
Zhang, Liyi
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012268995
Saved in:
5
Effects of online review positiveness and review score inconsistency on sales : a comparison by product involvement
Eslami, Seyed Pouyan
;
Ghasemaghaei, Maryam
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 74-80
Persistent link: https://www.econbiz.de/10011929885
Saved in:
6
The impact of text product reviews on sales
Moon, Sangkil
;
Park, Yoonseo
;
Kim, Yong Seog
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2176-2197
Persistent link: https://www.econbiz.de/10010461789
Saved in:
7
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
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